Retailers Feast On Mobile Commerce Over Thanksgiving Weekend
Boston, MA (PRWEB) December 03, 2013 -- Leading mobile commerce solution provider Unbound Commerce has released Thanksgiving Weekend (Thursday-Sunday) year-over-year percentage comparison numbers of aggregate mobile commerce transactions, pageviews, and other figures.
Mobile commerce revenue generated by an index of 300+ retailers who utilize the Unbound integrated mobile commerce solution surged 112% from Thursday to Sunday, as customers reached for their smartphones to shop and covert sales in record numbers.
Total mobile site visits jumped 77% and mobile pageviews surged 132%, vs. the 2012 Thanksgiving Weekend. Although the actual number was not released, total transactions were up sharply as well.
Perhaps most-tellingly (regarding consumer confidence in mobile as a medium for shopping), average visit duration increased from 2:36 to 3:14 minutes, a jump of 25%.
Pages per mobile site visit were also up dramatically (30.89%), from 6.53 to 4.99, while the percentage of new site visitors dropped -7.11%. This last number is a strong indicator that consumers are increasingly comfortable with mobile as a vehicle for online sales and are returning to mobile sites again and again, once the mobile optimized site is discovered.
“These numbers are just staggering. We had several large retailers up 300 and 400%,” said Wilson Kerr VP of Sales and Business Development at Unbound Commerce. “Sites in the index that were live last year nearly all saw significant mobile revenue growth and we have new integrated mobile sites launching every week. More big names will be launching with our platform in early 2014, as the shift away from responsive sites continues”, he added.
According to an IBM report also out this week covering an index of 800 retailers, mobile accounted for 42.6% of all web traffic and nearly 26% of all online sales on Thanksgiving Day 2013.
About Unbound Commerce
Unbound Commerce is the leading solution provider for retailers and brands seeking to capitalize on the booming adoption of mobile and tablet commerce by consumers. Top national brands like Finish Line, Rockport, MillerCoors, Shoe Carnival, Adam and Eve, Patrick James, and almost 400 other retailers have chosen Unbound’s integrated solution and the Mobile Commerce Data Book from Internet Retailer has identified Unbound Commerce as the #1 mobile commerce solution provider in the industry. Retailers of every size choose Unbound for integrated mobile commerce sites, kiosk commerce deployments, tablet commerce sites, and commerce-enabled apps. For additional information, please visit http://www.UnboundCommerce.com.
Wilson Kerr, Unbound Commerce, http://www.UnboundCommerce.com, +1 303-249-2083, [email protected]
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