Centerville, MA (PRWEB) December 03, 2013
Marketing Advocate, the pioneer in Through-Partner Marketing Automation (TPMA) software, today announced that it has joined Marketo LaunchPoint as a niche partner in the marketing software company’s partner ecosystem.
As a partner in Marketo Launchpoint, Marketing Advocate provides an innovative and cost-effective way for channel marketing teams and technology resellers to deliver digital demand generation faster. Marketing Advocate’s TPMA software combines co-branded microsites and omni-channel marketing with database management, lead scoring, automated nurture campaigns, social, and search in order to drive effective B2B channel marketing. “Partnering with Marketo validates our niche focus on the channel. With more than 70% of OEM revenue today being driven through indirect sales teams, LaunchPoint provides a launch pad for helping us accelerate revenue growth through the channel,” said Courtney Wiley, Vice President of Marketing for Marketing Advocate. “We are thrilled to be part of such a respected marketing ecosystem.”
Gary Morris, Founder & CEO of Marketing Advocate adds, “As a partner in Marketo LaunchPoint, Marketo customers now have access to our TPMA solution, which enables channel marketers to drive better results in less time.”
Marketo’s LaunchPoint ecosystem presents channel marketers with more than 200 of the world’s most innovative, best-of-breed marketing solutions, spanning all areas of marketing, including: online advertising, events and webinars, content marketing, top-of-the-funnel conversion, analytics and big data, lead-data enrichment, social media, sales tools, and lifecycle marketing, as well as services solutions.
“Channel marketing is a very strategic, yet challenging part of digital B2B marketing,” said Robin Bordoli, Marketo's VP of Partner Ecosystems. “Marketing Advocate offers an innovative solution that supports our customers’ ability to build effective relationships with channel partners and accelerate channel revenue. We are excited to welcome Marketing Advocate to LaunchPoint.”
About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile, and offline channels, the Marketo® solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are known for their breakthrough ease-of-use, and are complemented by the Marketing Nation™, a thriving network of more than 200 LaunchPoint™ ecosystem partners and over 30,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe and Australia, Marketo serves as a strategic marketing partner to more than 2,700 large enterprises and fast-growing small companies across a wide variety of industries. For more information, visit http://www.marketo.com.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.
Marketo, the Marketo logo, Marketing Nation, and LaunchPoint are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.