Game Plan Holdings’s Business Model is the Method of the Future

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Black Friday statistics show consumers would rather shop online than in stores

"The opportunity to disrupt a large industry is at our fingertips, and we believe Game Plan is positioned for growth."

Game Plan (GPLH), a line of nutritional supplements sold online exclusively through a network of personal trainers, showed strong revenue numbers on Black Friday, as data emerged showing a sharp increase in spending on e-commerce sites, while in-store spending dropped $1.7 billion from last year, according to the National Retail Federation, a retail trade organization (The New York Times, December 1 2013

Game Plan transformed the way fitness industry professionals supplement their income. Using Game Plan’s online and mobile tools, trainers can sell Game Plan’s proprietary nutritional supplements directly to their clients and earn commissions. This e-commerce business model allows for simple online ordering, which data shows is the preferred method of consumers during the busy holiday season. Overall, online marketplace sales grew substantially on both Thanksgiving and Black Friday this year, up nearly 20 percent Thursday and almost 19 percent on Black Friday, according to IBM Digital Analytics Benchmark, which tracks about 800 retail websites in the United States (The New York Times, December 1 2013 Mobile traffic was also up, accounting for nearly 40 percent of all online activity on Black Friday, said Jay Henderson, the strategy director for IBM Smarter Commerce, which put out the online retail data (The New York Times, December 1, 2013).

Andrew Bachman, Game Plan’s CEO said, "The opportunity to disrupt a large industry is at our fingertips, and we believe Game Plan is positioned for growth. In our business it’s evolve or die, who would you rather be, Blockbuster or Netflix?"

The continued rise of e-commerce kept shoppers at home, allowing total e-commerce sales to reach $20.6 billion in the first 29 days of this holiday season, ComScore Inc. said yesterday (Yahoo Finance, December 1 2013 Game Plan’s business model has begun to generate revenue. Game Plan believes this is in part due to the convenience of company’s online and mobile platform which does not require any travel during the busy holiday season.

About Game Plan
GPLH develops tools and products focused upon the intersection of three important market trends: proprietary nutritional supplements, sold exclusively through personal trainers and other fitness professionals, using online mobile tools. These tools allow our affiliate fitness professionals to coordinate fitness goals with our nutritional supplements at the key points of contact before, during and after workouts and related consultations.

Forward Looking Statements
This release contains "forward-looking statements" that include information relating to future events and future financial and operating performance. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Forward-looking statements should not be read as a guarantee of future performance or results, and will not necessarily be accurate indications of the times at, or by, which that performance or those results will be achieved. Forward-looking statements are based on information available at the time they are made and/or management's good faith belief as of that time with respect to future events, and are subject to risks and uncertainties that could cause actual performance or results to differ materially from those expressed in or suggested by the forward-looking statements. Important factors that could cause these differences include, but are not limited to: fluctuations in demand for Game Plan's products, the introduction of new products, the Company's ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of the Company's liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in Game Plan's filings with the United States Securities and Exchange Commission. Game Plan doesn’t undertake, and it specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, events, or circumstances after the date of such statement.

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