New York, New York (PRWEB) December 03, 2013
Offerpop, a leading social marketing software company, has launched key capabilities for Instagram video to its Video Contest product, harnessing the popularity of the mobile photo- and video-sharing network to enable brands to run viral, user-generated content (UGC) campaigns.
Instagram Video Contests allow consumers to share their experiences with their favorite brand by submitting entries via hashtag on Instagram. The new capabilities come on the heels of the Nov. 6 release of Offerpop’s Hashtag Gallery product, which also includes Instagram Video capabilities. The back-to-back product releases reflect the social software company’s rapid pace of social marketing innovation aimed at connecting traditional advertising with the virality of social media.
Brands that run Video Contests incentivize social media users to upload, share, vote on and comment on videos on a visual, mobile-optimized interface. Contests can be published to custom landing pages, Facebook brand pages, or websites. In addition to Instagram, marketers can allow entries from Twitter and Facebook, and sharing on Pinterest, Twitter, and Facebook—driving virality and spurring social media fan growth. Video Contest is also a powerful UGC tool for brands, encouraging customers to share valuable content that extends the reach of the brand, builds community, and can be used in other marketing efforts.
Video Contest is the first Instagram Video Contest product for enterprise marketers, with features including powerful entry moderation, full branding control, and real-time data integration.
Offerpop’s UGC campaign products have seen rapid growth since their launch in 2011, with 42,500 UGC campaigns run and more than 1.47 million pieces of user-generated content submitted. The addition of Instagram capabilities taps into more than 150 million avid users of the photo- and video-sharing site, and will increase use of the contest in the booming mobile market.
“Consumers love using Instagram’s mobile app to create and share videos,” said Prakash Mishra, CTO and co-founder of Offerpop. “With the addition of Instagram features to Video Contest, brands can harness that content to amplify their reach and drive more participation in their marketing campaigns.”
Learn more about Video Contest and see the product in action in a short video at: http://www.offerpop.com/products/social-marketing-apps/facebook/video-contest.html
Offerpop helps marketers launch powerful social marketing campaigns to reach, engage and connect with their consumers. Global brands, agencies and small businesses use Offerpop to increase revenue and grow fans, followers and email subscribers. Marketers launch campaigns across any marketing channel — website, advertising, email, and TV — and drive engagement on Facebook, Twitter, Instagram and Pinterest. Offerpop is a Facebook Preferred Marketing Developer, qualified by the PMD program in Apps. Offerpop is a Twitter Certified Product. Learn more at http://www.offerpop.com.