Rachel works regularly with clients to help them establish better communications and processes between operations and marketing and shows them how to "shred the script" to gain stronger customer retention and loyalty.
Las Vegas, Nevada (PRWEB) December 04, 2013
The Social Media Strategies Summit, now in its 5th consecutive year, will be held in Las Vegas, February 4 - 6, 2014, including speakers from industry leading brands such as Intel, Cisco, National Geographic, FOX Sports, Whole Foods, GoDaddy and many others. GSMI is excited to announce that Rachel Lyn Honig, Principal at Shankman|Honig, will be the opening keynote speaker on February 6th.
Rachel brings 20 years of marketing and public relations experience to the conversation economy. She helps brands capitalize on the fact that each experience a customer has is a marketing opportunity and drives process around customer service analytics and training to garner positive ROI. Rachel works regularly with clients to help them establish better communications and processes between operations and marketing and shows them how to "shred the script" to gain stronger customer retention and loyalty. Rachel's work includes notable clients such as Westfield, Anheuser-Busch, eMoney Advisors, Reader's Digest, Dow Jones, the ASPCA, Hallmark Magazine and others.
Rachel will be speaking on “Service is the New Social”, where she will help attendees understand what it means to truly have a culture of service in their organizations and how to properly monetize it through social channels. How companies handle complaints when they happen, after they happen and before they happen is critical to any organization’s social media strategy. Rachel will explore how brands have both an opportunity and a responsibility to differentiate themselves with exemplary customer service.
For the full agenda and speaker line-up at SMSS Vegas, please visit the website:
To assure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Register by January 10th and save $200! Group discounts are also available.
GSMI is a leader in the industry of executive education, creating conferences, summits, workshops and training sessions that combine rich learning environments with the opportunity to network with today’s most relevant thought leaders, speakers and practitioners. GSMI’s annual events have reached 70% of the Fortune 500 companies, in over 30 countries, covering topics that today’s leaders find most challenging and inspiring.