New Insurance Defense Marketing E-Book Gives Law Firms Legal Marketing Insight on How to Become Panel Counsel

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Insurance defense law firms asking how to become panel counsel for more insurance panels will find valuable business development tips in the new Insurance Defense Marketing E-Book published by Legal Expert Connections, Inc.

Being named as insurance panel counsel takes more time than you might expect, and you will need to reach out to more prospects than you initially anticipate, says insurance defense marketing consultant Margaret Grisdela.

A new “Insurance Defense Marketing E-book,” published by the legal marketing agency of Legal Expert Connections, Inc. (, provides insurance defense lawyers with guidance on how to get named as panel counsel on additional insurance company panels.

The free 18-page E-book, available in PDF format, helps managing partners and practice group leaders plan for the 2014 legal marketing cycle. While getting a personal introduction to a panel manager is the ideal point of entry to a panel, the E-book explains that personal relationships are increasingly being replaced or supplemented with a panel counsel application process.

The importance of client diversification is emphasized in the Insurance Defense Marketing E-book, since many insurance defense law firms find over time that they become dependent on a few large accounts for the majority of their business.

Insurance companies are not the only source for panel counsel programs, and the E-book describes business development opportunities that may be available at self-insured companies, like big box retailers, as well as risk retention groups (RRGs) that serve a specific industry.

Other insurance defense marketing ideas available in the E-book include the importance of attorney and law firm credentials, networking through industry associations, and the use of social media such as LinkedIn for increasing visibility and building connections. Solo practitioners and small law firms, which may discover that their size is a disadvantage in the insurance defense field, will also find marketing ideas in the E-book.

Interested readers can download the free E-book at

About Legal Expert Connections, Inc.

Legal Expert Connections, Inc. is a national legal marketing agency concentrating in insurance defense marketing, employment defense marketing, law firm proposals, and related legal marketing and business development campaigns.

The agency serves as a law firm marketing director on an outsourced basis. Clients include mid-sized law firms that do not have an in-house Marketing Department but are in need of professional legal marketing assistance.

Founded in 2003 by Margaret Grisdela, president, the firm is celebrating ten years in business. Ms. Grisdela is the author of "Courting Your Clients: The Essential Guide to Legal Marketing."

Details online at or

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Margaret Grisdela
since: 11/2008
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Legal Expert Connections, Inc.

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