Compared to the innovation you see in sportswear and the variety of women’s lingerie, we felt that men’s underwear had been left behind. The Quarterly Underwear Club turns a chore into something fun.
London (PRWEB UK) 3 December 2013
Millions of unwanted gifts are exchanged every Christmas. Men can be particularly hard to choose for, but the Quarterly Underwear Club has one gift that can be customised for every man.
All men are different, but all men wear underwear. With its Kickstarter project, DaDa launched the Quarterly Underwear Club to create the perfect gift for all men. Backers receive a gift voucher so the recipient can select the underwear that suits them best, and then receive a pair to their door every three months.
"The Quarterly Underwear Club turns an often forgotten chore into something to look forward to."
DaDa have developed nine comfortable styles to suit the tastes and lifestyles of each man. Most mens underwear is made of cotton, but DaDa have sourced super soft, sustainable fabrics made using bamboo, seaweed and coffee grinds making them anti-bacterial, moisture wicking and temperature regulating- perfect for underwear! The seaweed even fights free radicals on the skin.
"Compared to the innovation you see in sportswear and the variety of women’s lingerie, we felt that men’s underwear had been left behind."
The Quarterly Underwear Club launched this week and is available right up until Christmas Eve making it an ideal last minute gift. Those that sign up before the 13th December will receive a voucher in the mail and afterwards, backers can print the voucher off at home.
Please contact hamish(at)dadaunderwear(dot)com for further enquiries or press kit.