The unique social mechanics of China’s mobile landscape present a strong potential for our games.
Berlin, Germany (PRWEB) December 05, 2013
Game developer ByteRockers‘ Games and their China partner Smartions today announced the exclusive launch of mobile title Magic Beanie in China. The two companies co-created a fully localized and culturally adapted version of the game targeted towards China’s booming app market, including the enhancement of monetization mechanics as well as the implementation of Chinese payment and social sharing interfaces.
Now available on Chinese Android app stores, Magic Beanie, a beautiful 3D endless runner game that follows a cheeky caterpillar munching up a magical beanstalk, is the first China release for ByteRockers‘ Games working in partnership with Smartions. Having recognized the potential of China’s rapidly-expanding mobile industry, game developer ByteRockers’ Games turned to China mobile gaming experts Smartions who were able to offer unique access to the world’s biggest app market.
With the release of Magic Beanie in China, ByteRockers‘ Games took the first step in entering the Chinese mobile gaming market: “The massive mobile market in China was clearly somewhere we wanted to be: the huge gaming audience as well as the unique social mechanics of China’s mobile landscape present a strong potential for our games, which are built around the principle of sharing gaming experience with friends”, said Martin Knauf, CEO at ByteRockers‘ Games. “Since China was an attractive, but also largely unknown market for us, we decided to start cooperation with Smartions. The guys did a great job on the adaption, localization, and promotion, and I am really looking forward to seeing further growth of our game in China.”
With offices in Berlin and Suzhou, Smartions is a specialist in bringing foreign games to China. “Through our game teams in Europe and China, we deal with the challenges on behalf of or partners and take care of China market entry strategy as well as mobile game adaptation and publishing to ensure that the games Smartions China release are positioned for success in the world’s largest mobile market. We were very pleased to have been able to work so closely with ByteRockers‘ Games on the China launch of Magic Beanie.”
Patrick and his team see a strong potential for ByteRockers‘ Games in China. “Magic Beanie’s gameplay is both engaging and challenging and we gave particular focus to enhancing the monetization mechanisms and social integration within the game, allowing players to individually customize their characters and share their achievements on China’s most popular social networks - which increases reach, and drives viral growth“.
Further cooperation between ByteRockers‘ Games and Smartions on other game titles are planned for the future.
Smartions is the mobile publisher Launchpad to China, enabling foreign mobile game developers to monetize their games in the Chinese market. With offices in Berlin (Germany) and Suzhou (China) and an experienced team with deep knowledge of the Chinese gaming market, Smartions offers a one-stop-solution for the technical and cultural adaptation, localization, promotion, and distribution of western games in China. For more information, visit: http://www.smartions.net.
ABOUT BYTEROCKERS’ GAMES
Founded in 2008, ByteRockers’ Games is an independent game development studio based in Berlin. We aim to build epic and challenging games for everyone, and have a passion for extraordinary graphic style and extremely challenging gameplay. Through our creative team we make “byterocking” games with a clear focus on innovative gameplay and features designed to maintain player engagement and enable players to interact with each other through social discovery. For more information, visit http://www.byterockers.de.
ABOUT MAGIC BEANIE
Now available on Chinese Android app stores, Magic Beanie is beautiful 3D endless runner game that follows a cheeky caterpillar munching up a magical beanstalk. Before transforming into the most wonderful and luminous butterfly, Magic Beanie (“豆豆” in Chinese) the caterpillar must eat as many magical leafs as possible, which give him the power to individually change his appearance when he emerges from his cocoon as a vibrant butterfly. By obtaining magic beans, players can unlock new colors, animal-like patterns, accessories, and protection helmets for Magic Beanie’s hazardous journey. These items enable players to apply thousands of different character customizations to create their own unique caterpillar and share different designs with friends. But beware! Magic Beanie’s path up the beanstalk is a dangerous one and full of obstacles that will put the players’ reactions and skills to the test.
For Editorial and Media Relations Contact: Sarah Di Fausto, Head of PR & Marketing, sarah.di.fausto(at)smartions(dot)net
For images, videos & screenshots, you can download this Press Kit (http://www.byterockers.de/presskits/MagicBeanie/). You will also find a selection of gameplay videos & trailers on YouTube (http://www.youtube.com/channel/UCjuRMwvUi8mMzh1bESJS4hg).