New York, NY (PRWEB) December 03, 2013
eDataSource, the leading provider of insights into the email marketing, social media and ecommerce activities of major retailers, today announced the appointment of Gudmundur B. Heidarsson as their new CEO effective immediately. Heidarsson succeeds Carter Nicholas, who has successfully led the company over the past six years. Nicholas will remain with eDataSource as Executive Director.
Heidarsson joined eDataSource in 2011 as SVP of Sales & Marketing and was promoted earlier this year to COO, when his responsibilities expanded to include product development, engineering and operations planning. He has helped build the product and service model on which the company’s current growth strategy is based.
"I am excited for the opportunity to contribute to the continuing success of eDataSource by assuming the role of CEO,” said Heidarsson. “I strongly believe that our enhanced products and services will revolutionize the competitive intelligence monitoring industry in which we currently lead.”
Before joining eDataSource, Heidarsson served as general manager of e-Dialog's New York/Mid-Atlantic region, where he managed the account service, technical service and production teams responsible for email marketing strategy and execution for some of the world's most recognized brands, including Bed, Bath & Beyond, Washington Post, Trump Entertainment and Publisher's Clearing House. Prior to e-Dialog, Heidarsson was director of internet marketing for CBS College Sports and, before that, for Bookspan/Bertelsmann Direct Group (now Direct Brands), where his marketing programs made a direct impact on revenue growth.
Founded in 2003, eDataSource (http://www.edatasource.com) is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of digital activities of more than 20,000 site domains. The company provides strategic analytics products and services for online marketers, investors, publishers and their service providers.