90% of B2C and 93% of B2B marketers are using content marketing in 2013, up from 85% in 2012.
Toronto, Canada (PRWEB) December 03, 2013
No matter the industry you’re in, the marketing landscape is always evolving. Five years ago, Facebook hadn’t yet hit 100 million users - a far cry from the 5 billion the company boasts today. Twitter was still seen as a place to share what you had for breakfast that morning - but since then it has become a powerful social tool that can mobilize the masses to share important (and not so important) news and information. And iPads only came onto the scene in 2010.
Given the major changes in technology that leads to a shift in how people consume content, be it information, entertainment or commercial - it’s no surprise that brands have to change their approach to marketing in order to reach their ideal audience.
To help brands understand what has changed and where we’re headed, Uberflip’s latest infographic offers a recap of the top marketing trends of 2013. Content marketing, multiplatform audiences, changes in search engine marketing and the rise of native advertising are just some of the topics covered in this retrospective.
“While some brands get it - there are so many that don’t. They’re relying on old tactics, interruption marketing and costly traditional channels that aren’t yielding results,” says Hana Abaza, Uberflip’s Director of Marketing. “In order to be prepared for the opportunities and challenges to come, marketers need to be aware of today’s marketing trends and tactics and how it will affect their brands.”
What are the biggest marketing changes of the past year? How have these affected the way brands behave? What should marketers pay attention to in the months to come? Find out here.
- 20% of advertisers in the US spend on multiscreen campaigns. (ComScore)
- 90% of B2C and 93% of B2B marketers are using content marketing in 2013, up from 85% in 2012. (Content Marketing Institute)
- 59% of marketers would like to share more videos in the next 12 months. (Content Marketing Institute)
- 41% of brands already use native ads. (MediaPost)
Click here to view the infographic.
Sources for the infographic include the ComScore, Forbes, Business Insider, Content Marketing Institute, and MediaPost.
Uberflip empowers marketers to create beautiful content experiences in minutes by centralizing and organizing all of their content into a stunning and responsive interface. Uberflip’s foray into the content marketing space started in 2008 with Flipbooks, a popular publishing tool that converts boring PDFs into engaging and interactive Flipbooks. Since then the company released its signature product, Hubs. Built for marketers, Hubs provides a home for all of your content including blogs, social media, video, Flipbooks and more - without the need for the IT department!