The ADAS and Active Safety Report

Share Article just published a new market research report: The ADAS and Active Safety Report.

The global market for advanced driver assistance systems has grown substantially in recent years, as vehicle companies have increased the safety content of their vehicles in response to market and legislative pressures. In essence ADAS features focus on increasing the automatic or autonomous control of the car’s behaviour, independently of the driver, and/or providing the driver with increased information on road conditions to improve his/her driving performance.

This report provides an overview of the current technology and looks at the developments both OEMs and suppliers are making with their ADAS and active safety technologies. The report includes an interview with Andy Whydell, Senior Manager, Product Planning, TRW Global Electronics and also features supplier profiles for ten key driver assistance systems suppliers.

Executive Summary/Overview
Vehicle manufacturers are embracing ADAS technology

•A highly valuable and rapidly growing market
The rationale behind ADAS systems
Consumer acceptance not universal

Technology overview
Blind Spot Detection
Driver Monitoring
Park/Reversing Assist Systems
Semi-Automatic Parking
Surround-View Cameras
Intelligent Speed Adaptation
Lane Departure Warning
Adaptive Cruise Control
Forward Collision Warning
V2V and V2X systems
Autonomous Driving

Vehicle Manufacturer review
Audi’s piloted driving technologies are outlined below
BMW’s current and future driver assistance systems
•Daimler/Mercedes Benz
Collaboration with Elekrobit
Future Developments
USA - Explorer
Europe - Focus
Ford Australia
Future developments – brake lights communicating with the car behind
Ford – autonomous vehicles not far away
•GM Opel

Interview: Andy Whydell, Senior Manager, Product Planning, TRW Global Electronics

Supplier Review
ADAS technologies
Future Direction and Strategy
ADAS Technologies
Future Direction and Strategy

Case Studies: Continental and Mobileye
ADAS technology
Mobileye’s ADAS systems

Supplier Profiles
Aisin Seiki
TRW Automotive


Figure 1: Audi’s “Audi connect” car showcasing piloted driving 13
Figure 2: Audi’s Active Lane Assist forward looking system 14
Figure 3: Audi dashboard display showing cars in front 16
Figure 4: BMW dashboard showing menu for infotainment options 17
Figure 5: BMW Night Vision display on dashboard mounted display 18
Figure 6: Daimler ADAS technologies 21
Figure 7: Daimler Crosswind Assist 23
Figure 8: DISTRONIC PLUS adaptive cruise control 24
Figure 9: Volvo – ADAS system can warn drivers of vehicles in the driver’s blind spot 29
Figure 10: Volvo system showing how it reads the road conditions to maintain driver alertness 33
Figure 11: Audi’s “Audi connect” car showcasing piloted driving 39
Figure 12: Continental: forward-looking ACC applied to trucks as well as cars 45
Figure 13: Continental’s RCTA monitors the area behind the car while reversing out of parking spaces 46
Figure 14: Continental’s EBA and FCW work in unison 47
Figure 15: Continental’s LDW system reads the lane markings ahead and keeps the car well within the lanes’ boundaries 48

Read the full report:

The ADAS and Active Safety Report

For more information:
Sarah Smith
Research Advisor at
Tel: +44 208 816 85 48

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Sarah Smith
Research Advisor at
+44 208 816 85 48
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