Marketing is all about communication. If you don't connect with your reader, you're wasting your time.
Atlanta, Ga (PRWEB) December 05, 2013
Tom Johnson, copywriter and owner of Content Creations, is offering a copywriting guide targeted toward marketers wanting to write more effectively. The new report, A Copywriting Cheat Sheet, provides 40 tips for producing compelling copy that will increase lead generation, brand awareness and thought leadership.
“The report is a list of simple but important copywriting rules. They ensure you get the most out of your marketing material,” Says Mr. Johnson, “It started as a personal checklist I would use to go over a project before I sent it out to a client. When I realized other people could benefit from these copywriting rules, I expanded it to a 15 page report and dubbed it A Copywriting Cheat Sheet.”
“A lot of content marketing is generated as fodder for search engine spiders. It doesn't have to be particularly interesting or well written and unfortunately, it’s easy for a marketer to develop bad habits. This copywriting guide will help them to accomplish what should be the primary goal of any marketing piece, connecting with their audience. The copywriting tips include:
- What kind of questions you should ask before you start writing
- How to use color without turning off your reader
- Font usage and the reasons behind it
- Why are benefits more important than features
- How to create a flow with your copywriting that keeps people reading
- Many more
“Content Marketing is all about communication. Every piece of marketing material should have clear, concise copy that gets your message across with a distinct call to action. Without it, you’re wasting your time and money,” Says Mr. Johnson, “Marketing professionals need to utilize the copywriting tips in A Copywriting Cheat Sheet just to compete in our crowded marketplace.”
Content Creations is offering The Copywriting Cheat Sheet as a Free Download to any marketer that wants to improve their content marketing. Go to http://bit.ly/1hwcGsC to start applying the tips today and set yourself apart from your competition.