Scouts Honor U.S. Travel Association President and CEO Roger Dow

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Inaugural Hospitality “Good Scout” Award Presented at Luncheon Ceremony

Roger Dow, President and CEO of the U.S. Travel Association, received the first-ever Hospitality “Good Scout” Award from the National Capital Area Council (NCAC), Boy Scouts of America (BSA). The award was presented to Dow at the inaugural Hospitality “Good Scout” Award Luncheon held at the Fairmont in Washington, D.C.

The “Good Scout” Award recognizes leaders who exemplify the values of the Scout Oath and Law in their personal, professional and civic life. According to National Capital Area Council Scout Executive Les Baron, “The leadership Roger continues to demonstrate in the hospitality industry is rooted in the values, traditions and concerns of people across the world. Our youth have an excellent role model in Roger as they continue learning the importance of these values and leadership skills through Scouting.

Since joining the U.S. Travel Association in 2005, Dow has served as a passionate and effective spokesman for the travel and tourism industry. Dow was instrumental in leading an industry-wide movement for creation of the Travel Promotion Act. This bipartisan legislation signed into law by President Obama established the nation’s first-ever communications and promotion program, known as Brand USA, which aims to increase international travel to the United States. His contributions to the industry include the innovative Marriott rewards program, and the company’s leading frequent traveler program. He is an industry pioneer who successfully advocates for engaging leadership and showing that the simple act of caring has the power to transform an organization at every level.

The event was organized by a volunteer event steering committee comprised of industry leaders who gave generously of their time to make the occasion possible. The committee was led by event Co-Chairs – Dexter Wood, SVP, Global Head, Business & Investment Analytics at Hilton Worldwide; Dawn Sweeney, President and CEO of the National Restaurant Association; and Stephen Caldeira, President and CEO of International Franchise Association. To commemorate the inaugural award, the committee submitted a proposal to National BSA for the first-ever travel and tourism merit badge. The proposed merit badge will be featured in BSA’s January/February 2014 Youth Interest Survey to receive feedback from Scouts across America.


About Boy Scouts of America & National Capital Area Council

Boy Scouts of America provides the nation’s foremost youth program of character development and values-based leadership training, which helps young people be Prepared. For Life.™ The Scouting organization is composed of 2.6 million youth members between the ages of 7 and 21 and more than a million volunteers in local councils throughout the United States and its territories. For more, please visit

National Capital Area Council was organized in 1911 and today stands as one of the oldest and largest councils in America. The Council territory includes the District of Columbia; Frederick, Montgomery, Prince George’s, Calvert, Charles, and St. Mary’s counties in Maryland; the counties of Arlington, Fairfax, Prince William, Loudoun, Fauquier, Spotsylvania, Caroline, King George, Stafford and Culpeper as well as the independent cities of Alexandria, Falls Church, Fairfax, Manassas, Manassas Park and Fredericksburg in Virginia; and the U.S. Virgin Islands. For more information, please visit

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