For Email Marketers, Black Friday is the New Cyber Monday
New York, NY (PRWEB) December 04, 2013 -- Black Friday was the biggest day of the year for brand email marketers so far this holiday season, with marketers seeing 38 percent more email opens than they did on Cyber Monday, according to new research from Movable Ink. With competition for consumers’ attention – and wallets – fiercer than ever, brands started their holiday email marketing programs early.
Movable Ink’s study also found substantial differences in the devices used to open email marketing messages throughout the holiday weekend:
• Thanksgiving Day was the biggest day for smartphone opens. On Thanksgiving, 59.9 percent of marketing email opens occurred on smartphones; by comparison, 45.5 percent of all marketing email opens in Q3 2013 took place on smartphones. Black Friday was the second biggest smartphone day, with 57.5 percent.
• Cyber Monday was the biggest day for desktops. While still beat by smartphone opens (45.5 percent), Cyber Monday showed the strongest showing for desktops, with 40.1 percent of all marketing email opens.
• Tablet use surged over the weekend. 19.3 percent of Saturday’s opens and 18.7 percent of Sunday’s took place on iPads and Android-based tablets.
In total, the volume of Movable Ink-powered emails between Black Friday and Cyber Monday increased a whopping 3,085 percent year-over-year, as leading brands continue to embrace innovative Agile Email Marketing technology and strategies to cut through the clutter of the inbox.
“Black Friday is now officially the biggest day of the year for email marketers,” said Vivek Sharma, Co-Founder and CEO of Movable Ink. “It should come as no surprise that in a controversial year where many leading retailers opened their brick and mortar locations on Thanksgiving Day itself, that they’d be just as aggressive in starting their email marketing sales events ahead of Cyber Monday. The surge in mobile opens should also make marketers take notice – without mobile optimization in place, a lot of money could have been left on the table.”
###
About Movable Ink’s 2013 Black Friday/Cyber Monday Research
The findings in this release are based on data collected through Movable Ink’s Agile Email Marketing platform between November 20 and December 2, 2013. The data reflects aggregate statistics across Movable Ink’s customer base, which includes more than 100 enterprise B2C marketers from the retail, travel, financial, media, and telecommunications industries. Because determining email opens requires images to load, the percentages for some devices and platforms might be over or underrepresented.
About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient's time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit http://www.movableink.com and http://www.pinterest.com/movableink.
Shannon Creamer, The Glover Park Group on behalf of Movable Ink, http://www.movableink.com, +1 (646) 495-1915, [email protected]
Share this article