"Only by designing a mobile user-experience that adds actual value and utility can a brand become memorable in the customer's mind." says Melody Adhami, President and COO at Plastic Mobile.
New York, New York (PRWEB) December 04, 2013
Plastic Mobile, a leading mobile marketing agency, announced today the findings from its new Mobile X Retail App Report, where a team of mobile experts examined the mobile apps for 10 leading fashion retailers. From both qualitative and quantitative data collected by Plastic Mobile, it was announced that American Eagle, The Gap, and TopShop received high marks for their respective mobile commerce apps.
Each retail app was tested in various use cases such as in-store, en route and at home, to evaluate its on-the-go performance. Each app was rated against a vigorous set of predetermined criteria, including loyalty, transaction, customer service, and in-store experience, among various others as outlined in the report.
1. American Eagle
2. The Gap
5. Urban Outfitters
6. Forever 21
9. Abercrombie & Fitch
10. American Apparel
Plastic Mobile awarded American Eagle with the number one ranking as the experts found that the mobile commerce app goes the extra mile in incentivizing customers, loaded with mobile-exclusive promotions, features, and push notifications.
Smartphones are quickly becoming the go-to mobile device for window shopping, comparison shopping and ultimately, shopping for favorite brands. While mobile-optimized sites usually serve as a gateway access point to a brand’s mobile channel, brands are racing to the mobile app finish line where they can have a more relevant conversation with their customers.
"Mobile is already predominant in the urban customer’s everyday life. So it's imperative that a branded mobile app experience is more about the user and less about the brand’s offering. Only by designing a mobile user-experience that adds actual value and utility can a brand become memorable in the customer's mind." says Melody Adhami, President and COO at Plastic Mobile.
The Mobile X Retail App Report also addresses four key areas of opportunities for fashion retailers to truly harness the potential of their mobile apps - social media integration, customer service, in-store experiences, and loyalty programs. The report acknowledges that consumers are no longer restricted to an in-store, one-way conversation with their favorite brands. The biggest missed opportunity identified for the retailers reviewed, was the chance to connect with their consumers by conducting a dialog on social media. An interactive, two-way experience is a key component to encouraging, and ultimately driving, mobile loyalty behavior.
To learn more about how each retail app measured up against Plastic Mobile’s usability criteria, download the full report here.
About Plastic Mobile
Plastic Mobile is an award-winning mobile marketing agency that looks beyond the device and the hardware to push forward a world in motion. Our areas of expertise include m-commerce - encompassing; payments, wallets, transactions and coupons - as well as mobile loyalty, location-based marketing, mobile gaming and out-of-home initiatives. Based out of Toronto and New York, our offices are home to unparalleled creative minds, strategists, engineers, and marketers. As a full-service mobile agency, we offer mobile strategy, design, development, and marketing - all inspired by user-centric experiences. Our portfolio of top-tier clients include Pizza Pizza, AIR MILES, ING Direct, and Beyond the Rack, among many others. For more information and case studies, visit us at http://www.plasticmobile.com.
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