Livefyre Taps Catherine van Zuylen as VP of Product

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Experienced Social Media Exec to Lead Product Strategy and Development


We are honored to bring on a seasoned product professional like van Zuylen whose experience in social, analytics and strategy will allow Livefyre to remain the market leader in real-time social curation and conversation.

Livefyre, provider of the leading real-time conversation and social curation platform, today announced the appointment of Catherine van Zuylen as VP of Product. Van Zuylen will define and develop the strategy, and product roadmap for all of Livefyre’s real-time conversation and social curation products, while closely aligning this plan with the strategic business decisions for the company.

A social media veteran, van Zuylen has deep experience leading product management and strategy for high-growth companies, most recently serving as Vice President of Products for Attensity, a leader in multi-channel engagement and analytics. There, she played an instrumental role in the expansion of Attensity's offerings, providing real-time views of conversations on Twitter, Facebook, and other social media by identifying developing trends and routing appropriate reports and messages to various constituents across the enterprise. While at Attensity, van Zuylen also assisted in product strategy for their media division, curating and displaying social content on television and the web during live events such as Billboard’s Music Awards and Yahoo’s election night coverage. Prior to Attensity, she was Senior Director of Product Management at Inxight, a leading provider of enterprise software for information discovery, acquired by BusinessObjects. Van Zuylen has also held consulting positions and led Product Management and Marketing initiatives for various Internet media and CRM companies, including iCurrent, Kovair and iSyndicate.

Livefyre founder and CEO Jordan Kretchmer stated, “Product is at the heart of everything we do at Livefyre. Creating an intuitive, functional and beautiful user experience drives our strategy and business decisions and separates us from our competitors. We are honored to bring on a seasoned product professional like van Zuylen whose experience in social, analytics and strategy will allow Livefyre to remain the market leader in real-time social curation and conversation, while also enhancing our current product offerings and thought leadership.”

“Rarely does one find a company so poised to dramatically shape the future of the new ‘moment-driven’ interactive Internet, allowing brands and media properties to take back their relationship with consumers through real-time collaborative storytelling and engagement, while also empowering people to more effectively communicate with one another,” van Zuylen said. “The team at Livefyre has a bold vision, and I am proud to join them in effectively delivering on that vision.”

About Livefyre
Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre's social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony Playstation, Sports Illustrated, The New York Times, Unilever and Universal Music Group. Livefyre acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013.

Founded in 2009 with offices in San Francisco, New York and London, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit or follow us Twitter and Instagram at @livefyre or @storify.

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Colleen McMillen
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