SAN FRANCISCO, CALIF. (PRWEB) December 04, 2013
Digital Marketing Remix, a news and community website produced by Bizo that keeps B2B marketers up-to-date with the latest in digital marketing, today announced the winners of the inaugural Remixer B2B Display Advertising Awards. The awards recognize the best examples of B2B online display advertising creative in two categories: traditional static advertising and rich media advertising.
Award entries were judged based on the five basic elements of good online display creative: an arresting visual, intriguing headline, singular message, effective logo placement, and a compelling call-to-action.
In the traditional static display advertising category, Mack Trucks is the first-place winner with its “You’re Not Delivering Cupcakes” ad. The headline wowed the judges. Domo secured second place with its “CFO Porn!” ad; honorable mentions were earned by Hiring Thing’s “Try It Free” ad; Spiceworks’ “Real IT Pros Use Spiceworks” ad; and Kabbage’s “Because All Small Businesses Should Have Access to Capital” ad.
A detailed write-up of all the honored traditional static ads appears on Digital Marketing Remix.
In the rich media display advertising category, Neustar is the first-place winner with its “Start Knowing” ad. The ad was recognized specifically for its ability to get across a simple but convincing message. Hoover’s took home second place with its “Coffee’s For Closers” ad; honorable mentions were earned by Lenox Tools for its “Car Cut” ad; Key Media Solutions for its “Not Just Clicks” ad; and by Xerox for its “99.318%” ad.
A detailed write-up of the honored rich media ads appears on Digital Marketing Remix.
A panel of eight judges determined the winning entries:
- Jeremy J. Ahto, former head of brand marketing in North America, Zurich
- Joe Angel, president, Summit Media Group
- Russell Glass, CEO, Bizo
- Bob Melk, president, IDG Consumer & SMB
- Sheryl Pattek, analyst, Forrester Research
- Michael Ruby, vice president and executive creative director, SteinIAS
- Seth Schwartz, director of digital solutions, HDM | Zoomedia
- Dru Shipper, vice president-director, BMO Financial Group
“Display advertising remains an important part of the overall B2B digital marketing mix,” said Schwartz. “It’s pretty amazing to see how B2B marketers can fit so much creativity into such a small online space.”
“When people discuss online display advertising, creative is often an afterthought,” said Sean Callahan, editor of the Digital Marketing Remix, “but the winning ads in the first-ever Remixer B2B Display Advertising Awards demonstrate that great creative is a huge part of putting together display advertising campaigns that work. The Remixer Awards are giving great B2B display creative the spotlight it deserves.”
A Webinar featuring Remixer Awards winners discussing their approach to creating winning online display advertising is scheduled for Dec. 12, 2013, at 1:00 p.m. EST/10:00 a.m. PST. Register here for the Webinar, “Secrets to Award-Winning Display Creative: Winners of the Remixer Awards Reveal How to Build Banners That Work.”
About The Digital Marketing Remix
The Digital Marketing Remix is a website, blog and e-newsletter for B2B marketers who want to keep pace with the latest advances in digital marketing. The Remix is edited by Sean Callahan, a former executive editor of BtoB magazine, and produced by Bizo. More than just summarizing and linking to stories, Digital Marketing Remix specifically answers the key questions of “what is it about?,” “who is impacted?” and “why is it important?” that marketers need to know when considering how the marketing mix is changing as digital continues to grow in prominence.
B2B marketers use the Bizo Marketing Platform to reach their target prospects online and shape purchase decisions. Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B display and social advertising programs. The company has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel.