Vertical Consultants Reveals How Growth in Mobile Shopping Increases Cell Tower Lease Value

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Online purchases made with mobile devices has dramatically increased following Black Friday and Cyber Monday, thereby affecting cell tower lease value.

The astronomical growth in mobile demand is having quite the impact on the value of cell tower leases, yet cell tower landlords often do not realize it.

IBM's Benchmark real-time reporting unit, which covers 800 online retailers and millions of transactions, reports that mobile shopping continues to grow, increasing to 39.7 percent of all online traffic, a jump of 34 percent over Black Friday last year. Smartphones accounted for 24.9 percent of all online traffic on Black Friday. Tablets drove 14.4 percent of all online sales, while smartphones provided for 7.2 percent of all online sales. This exceptional growth in tablet users and increases in mobile data revenue impact the value of cell towers facilitating the wireless connectivity.

When applying the effects of supply and demand, the increase in mobile connectivity and wireless consumers’ growing demand for the convenience of mobile-connected devices increases the value of the supply (cell towers). With the rise in wireless consumption, there must be an adequate amount of cell towers, both new and existing, to fill the need for wireless connectivity. There is a need for property owners willing to lease their land for cell tower placement and, for those existing cell tower landlords, continuing their cell tower leases with their respective telecom tenants is vital. The aforementioned factors all affect the value of cell towers and the leases associated with them.

Hugh Odom, President and Founder of Vertical Consultants states "The astronomical growth in mobile demand is having quite the impact on the value of cell tower leases, yet cell tower landlords often do not realize it. Vertical Consultants strives to provide property owners across the United States with empirical information and representation that leads to the landowners’ realization of monetary gain within their cell tower leases."

Vertical Consultants’ success in the industry has proven the wide disparity between property owners and telecom companies. In 2012, the telecom lease-consulting firm increased property owners' cell tower rents by 142% and, since inception, has recovered over 200 years worth of unpaid cell tower rents and expenses for their clients, collectively.

Vertical Consultants was founded in 2010 by Hugh Odom and is comprised of group of telecom experts with decades of combined telecom experience. Vertical Consultants prides itself as the only true landowner advocate, handling all aspects of a telecom lease from start to finish while garnering unmatched results for their clients. To learn more about disparities within the telecom industry please visit or contact info(at)vertical-consultants(dot)com.

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Jaime Spies
Vertical Consultants
+1 (877) 456-7552 Ext: 1
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Hugh Odom
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