San Luis Obispo, CA (PRWEB) December 03, 2013
Shopatron, the leading provider of cloud-based eCommerce order management, today announced record-breaking Cyber Monday sales with a year-over-year GMV increase of 52%. This is according to data collected by Shopatron’s patented Order Exchange, which powers the eCommerce orders for over 1,000 branded manufacturers and leading multi-channel retailers.
Fueled by the rise in smartphone usage, the biggest online shopping day in history also included a record number of mobile transactions, accounting for 20% of Cyber Monday order volume -- a 54% increase over last year.
Additionally, promotional strategies remained an important piece of Cyber Monday sales, with 46% of Shopatron Manufacturer orders being tied to a promotion. More specifically, 37% of Shopatron Manufacturer orders were tied to a free shipping promotion, indicating that eliminating shipping costs is an effective way to drive online sales.
Recognized as one of the fastest-growing software companies in the U.S. for two years running by both Inc. Magazine and Deloitte & Touche LLP, Shopatron’s eCommerce order management platform also broke two records of its own this Cyber Monday: capturing the most GMV and number of orders in a single day throughout the company’s 12-year history.
“Today’s shoppers are more digitally sophisticated than ever before,” says Founder & CEO Ed Stevens. “Shopatron’s efforts to streamline the shopping experience across channels--on mobile phones, in-store and online--are successfully driving eCommerce sales and strengthening customer loyalty for its clients.”
Increasing consumer demands are causing more merchants to incorporate omni-channel solutions like Shopatron into their eCommerce programs.
To learn more about Shopatron, visit http://www.shopatron.com.
Shopatron is the world’s leading provider of cloud-based, eCommerce order management solutions. Our Shopatron Order Exchange allows manufacturers and multi-channel retailers to seamlessly leverage the available inventory of every retail storefront and distribution center when fulfilling online orders. Unlike legacy order management software or custom-built solutions, Shopatron makes it easy and affordable to deploy advanced capabilities like in-store pickup, ship-from-store, inventory lookup, and vendor drop-ship. With Shopatron, retail channels join forces to increase sales, turn inventory, and deliver a superior purchase experience to online shoppers.