Avure Technologies Expands Certified High Pressure Processing Toller Network to Southeast U.S.

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Universal Pasteurization Company, LLC, opens 90,000 sq. ft. Georgia HPP tolling facility to serve high demand in region

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The crane is poised to lift the Avure 350L HPP system from the truckbed into the new UPC Southeast HPP tolling facility in Villa Rica, Georgia.

We are making this significant investment in the Southeast to help our customers meet the demand for HPP products they are seeing in the market. --Jeff Barnard, President of UPC

High pressure processing (HPP) will begin in mid-December at UPC Southeast, LLC, in the Atlanta suburb of Villa Rica, Georgia. Representing the latest expansion of the Avure Certified HPP Tolling Partner Provider Network, UPC Southeast is a wholly owned subsidiary of Universal Pasteurization Company (UPC), LLC, which has been operating a tolling operation using HPP systems from Avure Technologies in Lincoln, Nebraska, since 2011.

Earlier this year Universal acquired a 90,000 sq. ft. facility on a 12-acre site in Villa Rica, west of Atlanta. The facility is situated just off I-20, convenient to several major trucking routes and the southern corridor to the mid-South. Initially, this facility will house two large Avure HPP systems with the ability to expand to as many as six HPP systems and create 60 new jobs in Villa Rica. The first of these Avure HPP 350L-600s has already been delivered, and the local hiring process has begun.

High pressure processing has become the preferred technology for producing safe, clean label products with extended shelf life. HPP is a USDA- and FDA-recognized process that utilizes hydrostatic pressure to destroy harmful bacteria in foods while keeping nutrients, texture, and valuable enzymes intact. HPP’s widespread applications include ready-to-eat proteins, raw ground poultry, deli salads, premium juices, and many other high quality food products.

“With growing awareness and demand for high pressure processing, it is critical for the overall capacity of our HPP toll processing network to increase, especially in the Southeast U.S. where the meat and poultry industries continue to thrive,” comments Matt Rutherford, Avure Senior Vice President of Business Development and Global Sales. “In 2013, we’ve seen a lot of expansion in the toll processing network here in the U.S., with APC in California, Hope Foods in Colorado, Stay Fresh Foods in Connecticut, and now Universal in the Southeast. This has been a record year for expansion of HPP toll processing,” Rutherford adds.

“We are excited to expand our network of tolling locations to better serve our existing as well as future customers,” says Jeff Barnard, President of UPC. “We are making this significant investment in the Southeast to help our customers meet the demand for HPP products they are seeing in the market.” The new facility in Villa Rica will serve primarily a region including Georgia, Florida, Alabama, and Tennessee east of the Tennessee River.

See Avure at IPPE Booth # 6271
See Universal Pasteurization Company at IPPE Booth # 6781
January 28 – 30, 2014, Atlanta, Georgia, USA

For more information about high pressure processing, visit Avure’s new website at http://www.avure.com.

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Universal, based in Lincoln, NE, is a leading independent provider of cold storage, high pressure pasteurization, and other value‐added services to food manufacturers. Universal is comprised of two complementary segments (Universal Cold Storage and Universal Pasteurization Company) and provides customers with a one-stop shop for cold storage, HPP and related value added services. Universal Pasteurization Company, LLC, was formed in 2010. UPC Southeast, LLC, will operate a new HPP-focused facility serving the southeast United States, located in Villa Rica, GA. For more information, visit http://www.universalcoldstorage.com.

An innovator with a strong record of accomplishment, Avure Technologies demonstrates its expertise in high pressure by occupying leadership positions in industrial and food applications. Avure is the largest provider of ultra-high pressure systems to enhance material properties, form sheet metal, and pasteurize foods without heat or chemicals. The company offers total solutions to keep food pathogen-free and stay fresh longer–from recipe development to installation of the fastest, most reliable high pressure presses in the world, backed by world-class global support and service. Its equipment—including the new, high-volume QFP 525L and the small footprint 100L—now processes the vast majority of all HPP-treated consumer food products globally.

Avure’s HPP Division, including the company’s world renowned HPP Applications Food Lab, is headquartered in Franklin, Tennessee, USA, with manufacturing, engineering, procurement, and customer services operations in Middletown, Ohio; manufacturing and services in Västerås, Sweden; and a global network of tolling and service providers.
For more information, visit http://www.avure.com.

High Pressure Processing (HPP) is the commercially established, non-thermal lethality treatment that uses ultra-high water pressure, up to 87,000 psi, to disable pathogens and bacteria such as Listeria, E.coli, and Salmonella in packaged refrigerated products as diverse as RTE meats and raw ground beef and poultry; fresh fruits, juices, and smoothies; soups, wet salads, and sauces; and seafood and shellfish. HPP delivers benefits to all levels of the market, boosting food safety, extending shelf-life, and improving margins, while providing consumers with fresh, wholesome, natural food.

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Tim Hunter
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