Appia Launches Native Ads for App Discovery

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Appia’s new, innovative and unique ad format, discovery ads, offers native ad units for mobile web and in app.


Appia, the leading mobile user acquisition network, today announced it has launched Discovery Ads, a "native ad" format for mobile websites and applications that allows Publishers to offer ads that more seamlessly integrate into their content. Discovery Ads are fully customizable to match the look and feel of an app or site making them native to the experience. This unique approach also allows publishers to drive higher revenue while maintaining a cohesive user experience.

In addition, Discovery Ads offer advertisers the opportunity to experiment with copy, calls to action and imagery – putting them in the perfect position to maximize campaign results and understand the type of ads that resonate for specific audiences. The new format creates a balance between creative license and proven metrics while driving performance in real-time and significantly increasing Return on Advertising Spend.

"Discovery Ads represent the next generation in mobile advertising formats that we’re confident our customers will be excited to use," said Jud Bowman, CEO of Appia. "At Appia, we’re consistently looking for new ways to create the best user experience while driving further mobile monetization for both advertisers and publishers. Discovery Ads promise real-time performance insight that will create optimized mobile user acquisition."

For more information about Discovery Ads, please visit:

About Appia:

Appia is the leading mobile user acquisition network, delivering more than 65 million app installs across 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile ad solutions for developers, publishers and advertisers. With offices in San Francisco, New York City, and Durham, as well as global sales locations in the UK and Mexico, Appia has quickly become the largest, non-incentivized app install network. For more information, please visit

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Alicia Cerasuolo
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