(PRWEB) December 05, 2013
Successful Australian competitions website, http://www.Competitions.com.au , has launched a New Zealand platform, http://www.Competitions.co.nz . The move into the New Zealand market comes off the back of the website’s major success in Australia after launching there just last year.
In Australia, the site has grown rapidly with brands and businesses of all sizes embracing the online marketing concept, with many choosing to assign advertising spend to strategic web-based competitions as a way to boost audience engagement and traffic to their respective websites. Competitions.com.au and now, Competitions.co.nz, catalogue a range of companies who are offering competitions and interactive online activities open to the general public, making it easy for users to peruse the offerings of a wide number of companies on one platform. These companies promote their competitions on the platform to reach the broad, captive audience of new and regular visitors to the Competitions.com.au site.
Competitions.com.au staff work with their clients to develop strategic campaigns based around competitions which they run throughout the year. Co-Founder, Alessandro Chisari, says the website offers new businesses insights into various niche demographics’ online behaviours, which helps these businesses move into untapped markets and target new audiences.
Competitions.com.au had previously purchased the NZ domain name planning to launch there when the time was right. Chisari said their success in Australia convinced them to push ahead. “Having established strong relationships with suppliers and partners here that also deal in the NZ space,” he says, “the timing is now ideal to enter the market.”
Australia leads the world in internet usage per capita, and the local business community have embraced the online competition model as more cost effective and measurable than traditional advertising. Australian companies are working with Competitions.com.au to use technology to leverage or establish their brand awareness, and harness the power of the internet. The benefits range from generating leads, to driving large numbers of traffic online and offline, engage and delight customers, generate a fan base, subscribers or collect consumer generated content. The ROI has proven to be enormous for some, and Chisari believes this trend will continue in New Zealand.
Breaking new ground, Competitions.co.nz will offer existing clients access to audiences across the Tasman. Alessandro hopes this launch will not only build on what they can offer their existing clients, but establish its own success in NZ. "Australia has proven such a successful market for us that we would really like to offer New Zealand an easy and fun platform to enter competitions and win prizes,” he says. “Many companies discount expansion into New Zealand, as it is seen in the business community as a small portion of their overall business but we disagree. In the online space, New Zealanders are equally progressive in their use of technology as Australians. We hope to replicate the same success we have achieved here."
Chisari and his business partners will also launch sister-website http://www.Freestuff.com.au at the same time as http://www.Competitions.co.nz. The group plan to continue their expansion with the launch of more websites in Singapore and the UK in 2014.