Mexico-Based Grupo Plexon Enters the U.S. Expo Market

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The move positions Grupo Plexon as the default expo solution provider for Mexico-based private and public entities that want to reach the U.S. consumer market via expos.

Grupo Plexon arrives in the U.S. with an aggressive plan to conquer the expo business market. Already a leader throughout Mexico, the Jalisco based group has held events in Phoenix, Houston, Chicago this year and on December 7 & 8 2013 will hold its signature Expo15 and Sweet 16 event at the Los Angeles Convention Center. In 2014, the group will hold events in Los Angeles, San Diego and Chicago.

Quinceañeras are big business in the U.S. already with the average quinceañera celebration costing upward of $15,000. Grupo Plexon seeks to bring uniformity to the consumer experience to the highly segmented U.S. quince expo industry. Grupo Plexon’s track record in Mexico boasts over 1,000 business to consumer shows carried out. This makes them a leader in the consumer expo throughout Mexico. “Bodas (weddings) and quinceañeras are two unique once in a lifetime events that bring households together. Our move into the U.S. Market is intended to add substantial value to the consumer who is shopping for quinceañera products and services and deliver such consumer to local and national businesses that want to engage with this market.” said Manuel Diaz, President and CEO of Grupo Plexon.

What makes Grupo Plexon’s effort promising are two key things. So far in 2013, Grupo Plexon has already held quinceañera events in Phoenix, San Antonio and Chicago. Without exception, the events have been held in each city’s convention center. Second, the company has a proven track record of identifying, developing and promoting rising stars in the world of modeling. To this end, Grupo Plexon hosts the Teen Model Search before the expo where an open casting gives young aspiring models the opportunity to experience the world of modeling. “Our teen model sear seeks to find, develop and launch young Latinas in the U.S. who want to pursue a career in this industry. At the same time, we intend to deliver a highly engaged passionate audience to blue chip advertisers who want to reach this segment of the U.S. market” concluded Mr. Diaz. Currently, there is no standardized quince expo consumer experience across geographical markets in the U.S. By bringing a uniform consumer experience across several top markets, Grupo Plexon’s move represents the best effort yet to extract and deliver substantial value to both consumers and advertisers interested in the quinceañera market.    

To aid in its U.S. expansion, the company has retained the services of start-up SIGO Hispanic Media as its agency of record in the United States which is led by Hispanic market executive Hugo Hernandez.

About Grupo Plexon:
Grupo Plexon is the leader in quinceañera and wedding expos in Mexico. The company is based in Guadalajara Mexico with operations in San Antonio, Texas. Grupo Plexon has carried out over 1,000 business to consumer shows since its creation 22 years ago in 1991. The company currently produces over 50 yearly events throughout Mexico including Espacio 15, Expo Tu Boda, Teen Fashion MODEL, Fandango and Expo15 & Sweet 16. In addition, the company owns and operates Teatro Vallarta in beautiful city of Puerto Vallarta. In the summer of 2013, Grupo Plexon entered the U.S. market with the goal of producing the top quinceañera and wedding events for the U.S. consumer.

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Hugo Hernandez
SIGO Hispanic Media
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