Vita Seafood™ Wishes Consumers a “Merry Fishmas” This Holiday Season

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Leading food company launches a fun cross-channel marketing campaign encouraging consumers to eat fish this holiday season.

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“Eating fish is a great way to stay tasty and healthy over the holiday season”, said Vita Food Products Marketing VP, Bill Zaikos.

Frozen seafood, smoked salmon and pickled herring brand, Vita Seafoods of Vita Food Products Inc, launched a fun and engaging digital marketing campaign inviting consumers to wish their loved ones a “Merry Fishmas” this holiday season. The impetus behind the campaign is to encourage consumers to make healthy choices by choosing to eat fish over the typical and hefty fare of turkey, pork and beef. The campaign is a cross-channel implementation, meaning that consumers can help their loved ones “stay fishy” this holiday season from any device, anywhere.

The Merry Fishmas campaign consists of a digital e-card and a recipe book filled with excellent seafood holiday options that can be sent to anyone and everyone. Specifically, the book includes smoked salmon recipes, pickled herring recipes and seafood recipes.

To access the campaign and wish someone a “Merry Fishmas”, simply go to:

The campaign is produced by cross-channel marketing experts, Tagga Media Inc. Tagga has launched over 3,000 cross-channel marketing campaigns on its platform - working with consumer facing brands across multiple categories that include retail, consumer packaged goods, grocery and produce brands, travel and financial services.

“We are thrilled to launch this campaign in partnership with Vita Seafoods”, said Tagga CEO, Jean-Guy Faubert. He continued, “A cross-channel marketing campaign is an incredibly powerful way to meet the proverbial Omni-channel consumer.”

“Eating fish is a great way to stay tasty and healthy over the holiday season”, said Vita Food Products Marketing VP, Bill Zaikos. He added, “The Merry Fishmas campaign focuses on encouraging consumers to have fun and flavor with their holiday diet choices and share that with others.”

According to a recent article in the Huffington Post, the average Thanksgiving or Christmas meal of turkey, stuffing and all the regular fixings clocks in around 3,000 calories, more than most adults need in an entire day. Furthermore, studies show that the average adult gains one pound over the holiday season and keeps it on throughout the year.

Given these statistics, Vita Seafood thinks “staying Fishy this holiday season” offers a fun way to enjoy and indulge without the excess calories.

About Vita Food Products Inc.

Founded in 1898 and located in Chicago, Illinois, Vita Food Products, Inc. is comprised of two separate divisions: Seafood and Specialty. Vita Seafood includes a variety of products sold under the Vita®, Elf®, Jim Beam® and Grand Isle® brand names. Their seafood products include pickled herring in cream & wine based sauces, lox & nova salmon and complementary specialty food products, such as cream cheese with salmon, horseradish, cocktail sauce and tartar sauces. Vita is the number one brand of pickled herring and smoked salmon. Vita Specialty Foods manufactures and distributes a wide array of gourmet sauces, marinades, salad dressings, dessert toppers, syrups and much more from some of the most celebrated names in the food industry. Their products are available in most major supermarket chains and wholesale clubs. The company also distributes to institutional/food service operations, such as restaurant chains, hotels, country clubs, cruise lines and other bulk purchasers. They invite you to explore their website and discover the many ways Vita Food Products can bring flavor to your doorstep.
Twitter: @VitaFoods

About Tagga Media

Tagga’s cross-channel campaign software enables marketers to connect and profile their customers across the entire media mix. This is done by integrating social, web and mobile technologies to connect brands to customers 24/7. As a result, marketers get higher customer conversion rates, better targeting, comprehensive profiling, and reduced cost per action over their traditional campaign methods. Tagga’s customer profiling technology shows brands exactly who, where, how and when their customer interacted with their campaign. This means brands get customer information, not just data. Visit for more details.

PR Contact:

Lindsay Staniforth
Tagga Media Inc.

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Amielle Lake, MBA
Tagga Media
+1 604-687-7979
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