London, UK (PRWEB) December 06, 2013
British pearl jewellery brand Orchira has selected 21-year-old British beauty queen Amy Willerton as the face of its 2014 summer's pearl jewellery collection.
Orchira's involvement in the Miss Universe of Great Britain beauty pageant provides an important platform to introduce the brand's contemporary pearl jewellery designs to a young, fashion conscious audience. Orchira has been sponsoring Miss Universe of Great Britain for several years and is now looking to leverage their relationship with Amy Willerton, who claimed 2013 Miss Universe of Great Britain’s title and became the first British contestant in 30 years to make the semi-finals of Miss Universe worldwide this year.
Shan You, Founder and CEO of Orchira, said: “We are committed to re-inventing pearls to modern and on trend jewellery pieces and with nearly a thousand pearl jewellery designs, our pearls have graced some of the most beautiful women in Britain. We are very excited to see Amy on the popular TV show wearing a colourful bikini and pearl necklace combination - this is definitely a look for the summer of 2014."
Amy Willerton was seen on a covers of Orchira lookbook and campaign advertisements, while showcasing several Orchira signature pearl necklaces at the Miss Universe of Great Britain 2013 finale and Charity Auction in aid of the Philippines Typhoon Appeal, just before joining other celebrities on the "I'm a Celebrity, Get Me Out of Here!" ITV reality show taking place in the Australian jungle.
Founded in the United Kingdom, and headquartered in Edinburgh, Scotland, Orchira is successfully building a prominent brand in the pearl jewellery business by offering over 800 exquisite pearl jewellery designs with the aim to become the world’s most adored pearl designer jewellery brand. Orchira continues to redefine the industry through its contemporary and flattering jewellery and unique retail relationships.
Orchira pearl jewellery collections are sold in over 220 retailers spanning 14 countries, online at its award-wining website http://www.orchira.co.uk and through TV shows and mail order catalogues.
For more information, please visit http://www.orchira.co.uk.