and Partner to Drive More Senior Living Insights for Consumers and Providers

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Collaboration includes senior care reviews collection and reputation monitoring.

News Image, the market and technology leader in online reputation management, has partnered with, the leading senior care website, to deliver better consumer-driven insights to people seeking senior living communities for aging loved ones.

Through the new agreement, will pull’s reviews into its Reputation for Business product, a cloud-based platform that enables its assisted living and nursing home clients to immediately see and respond to new feedback from consumers. Additionally, the reviews that consumers provide via kiosks at these care providers will be submitted to’s site so that others will have the opportunity to see more perspectives about a senior living community they’re considering for themselves or loved ones.

“ will help its senior living clients to respond to, monitor and analyze the feedback they get from real residents and consumers,” said CEO and Founder Michael Fertik. “Reviews are critical in this industry because people rely on authentic insights from others to select the right caregiver for someone they love.”

“Families actively look for online feedback about senior living communities, and count these insights among their top considerations in choosing providers,” said CEO and Co-Founder Andy Cohen. “Our research shows that assisted living communities with reviews get more than five times as many consumer inquiries as listings without reviews.”’s technologies enable analysis of review data for sentiment, tracking changes over time and identifying emerging themes. “For assisted care and nursing home communities, it’s very valuable to see what consumers like and dislike,” said Fertik. “Quality caregivers use the intelligence they get from review analysis to improve the patient experience. That’s why they focus on getting more reviews from real people – for the best data possible.”

There are approximately 3.2 million people living in nursing homes in the United States; another 900,000 are in assisted living communities.

“Choosing the right senior living situation can be a difficult decision for individuals and families, often at a time of significant stress and urgency,” said Cohen. “Firsthand experiences from others help inform the search and selection process, and build confidence in making these important senior care choices.”

About is the leading website for family caregivers seeking information and support as they care for aging parents, spouses, and other loved ones. provides helpful caregiving content, online support groups, and the most comprehensive Senior Care Directory in the United States, with nearly 50,000 consumer ratings and reviews and a toll-free senior living referral line (1-866-824-8174). In January 2012, launched the annual Caring Stars award program recognizing America's best assisted living communities based on consumer reviews, and this summer announced its new Caring Champions program to recognize and reward professional caregivers of seniors. Recently, was named an Official Honoree in the 2013 Webby Awards, and is included in the Red Herring Top 100 North America, a distinction for the region's most promising, privately-held technology companies. Based in San Mateo, California, is a funded by DCM, Intel Capital, Shasta Ventures, and Split Rock Partners. Connect with on Facebook, Twitter, Google+, Pinterest, LinkedIn, and/or YouTube.

About was founded in 2006 to give individuals and businesses the power to control their digital privacy and reputation. The company continues to pioneer patented solutions that safeguard and remove personal data from the Internet, monitor and respond to online reviews, build a positive and accurate Web presence for clients, and help businesses proactively engage customers. is a World Economic Forum Global Growth Company and multiple award winner, including the recent Silver for the Best in Biz Awards for “Most Customer Friendly Company” in 2012. It is funded by top-tier venture capital firms and has customers in 100 countries. Follow on Facebook, Twitter and LinkedIn.

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Leslie Hobbs
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