Nashville, TN (PRWEB) December 04, 2013
For Evan Keller, the steps to take to being a leader are pretty obvious. But putting one foot in front of another on this path is the challenge.
In a recent speech – titled “The Six Human Needs” -- at Vector Marketing Corporation’s annual Strategic Leadership Conference in Nashville, Keller outlined six steps to take, ones that have propelled him to being one of Vector’s leading managers .
The presentation was made Oct. 4 at the Gaylord Opryland Resort & Conference Center in Nashville. The Strategic Leadership Conference is held annually and is an educational and motivational event for Vector Marketing managers.
Keller, 28, is a district manager for Vector Marketing Corporation , the direct sales division for Cutco Cutlery Corporation. As the largest kitchen cutlery manufacturer in North America, Cutco sells its products through a national network of college students who sell through personal, in-home demonstrations. It’s up to young managers like Keller to recruit, manage, and motivate these students so that they can be successful in regard to income and personal development. His district office is based in San Diego.
“It’s important to let people know what they’re supposed to do,” he said. “And then, we must make agreements regarding performance and then manage those expectations.”
The following are the steps he follows with each of his student sales representatives:
1. Develop crystal clear expectations: “This involves providing them with the knowledge of the position, what’s expected of them and what they can earn. It’s also important for them to understand the ‘soft’ skills that will benefit them for a lifetime – time management, being an entrepreneur, presentation capabilities.”
2. There is constant change: “Our sales reps understand that there is change for those who succeed. It may come in the form of increased income or it may come with promotions to managerial positions.”
3. Show people how to be significant: “We do this by giving them guidelines that lead to greater levels of self-esteem. We regularly talk about dress codes, how to be professional, codes of ethics, and taking ownership of the sales process.”
4. It’s all about teamwork: “We tie them into a team – their team. Not my team. It’s important to show them how to build relationships with people on their sales teams and with customers.”
5. Plan growth: “At the outset, we let our student sales reps know that we will work with them to plan and develop a personal, financial, and professional plan of growth.
6. Vision share: “We make it clear that ‘giving back’ is a good thing. It’s important to have something to contribute to with your money and your time. Why? Because it’s the right thing to do.”
About Cutco Cutlery Corporation and Vector Marketing
Cutco Cutlery is a 64-year-old company with headquarters and manufacturing facilities in Olean, New York. Vector Marketing is the company’s sales division, coordinating all sales for Cutco Cutlery through a national network of college students who sell products through in-home personal demonstrations. More than 15 million US households have a Cutco product.