Digital consultancy Progenit launches dedicated Retail practice

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Progenit combines extensive retail trading experience with native digital thinking to create a multichannel consultancy. Practice to be led by Graham Morrell - a digital channels and ecommerce veteran.

Graham Morrell joins Progenit as Managing Director – Retail. He leads a multichannel consultancy practice designed specifically to meet retailers’ challenges. The practice combines extensive trading experience with native digital thinking to help businesses address the critical and increasingly complex retail landscape.

The Progenit team works with retailers to improve trading performance and accelerate digital initiatives – giving retailers flexible access to retail ecommerce, multichannel and international skills.

Customer engagement with digital channels is rapidly evolving. The commercial implications and opportunities are significant - both now and in the future. Maximising trading performance and building customer propositions that meet the “anything, anywhere, anytime” demands of UK and international customers are strategic imperatives. The skill-sets and experience required to lead and manage these digital channels are wide, varied and in dramatically short supply.

Graham Morrell, Managing Director of Progenit Retail, commented: “For many retailers, digital channels and international expansion are the primary growth opportunities, but finding experienced multichannel practitioners is incredibly hard. We created Progenit Retail to help fill that gap - our experienced retailers improve trading performance, expand geographical footprint, lead multichannel initiatives, and stretch digital-era retail thinking.”

Matthew Treagus, Principal Consultant at Progenit, added: “Graham is one of the UK’s most experienced online retail and multichannel practitioners, with more than 15 years’ experience working with and for organisations such as M&S, Sainsbury’s, Orange, Jack Wills and Arcadia. I am delighted to have him lead our retail practice. His practical understanding of what retailers need underpins the Progenit Retail proposition. He shares Progenit’s belief in the transformative nature of digital, something the Retail practice has in common with the rest of our business.”

About Progenit

Progenit helps businesses develop their digital strategy, lead the change to deliver it and optimise performance. Marrying commercial experience and deep vision, Progenit collaborates with clients to help them evolve, progress and prosper in the digital age.

Matthew Treagus    
07966 091431

Graham Morrell
07790 902653

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Graham Morrell
+44 7790 902653
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