Path Interactive Rolls Out (Not Provided) Estimator Tool

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Path Interactive, a New York Search and Social Agency, has released a Not Provided estimator tool. The tool was designed by Vice president of Technology and development at Path interactive, Michael Stearne.

Due to the effects of secure search, site owners will no longer be able to view organic incoming traffic of search keywords to their site through Google Analytics. This impacts search optimization and reporting since Google Analytics started hiding keyword data by saying “(not provided)”. To estimate and draw some insights on what key terms might be driving traffic, got to the Not Provided Estimator Tool, connect your Google analytics and select the profile you want to analyze. Read more about the tool here.

What Does This Mean for your Website?

The following are what site owners can expect as a result of secured search.

1. Organic Keyword Traffic Performance: Corresponding incoming keyword traffic will no longer be easily accessed with conversion goals in Google analytics.

2. Non-branded Organic Traffic KPI’s: Monitoring growth in non-branded search traffic will be difficult because branded and non-branded keywords will now be replaced with (not provided).

3. New Content Ideation Methods: Incoming keyword search terms in Google Analytics will no longer be able to develop the informational web content recommended by Google. Due to this, more creative content ideation and marketing methods will need to be implemented with the help of content and search marketing specialists.

About Path Interactive

Founded in 2006 Path Interactive is a leading New York City SEO and Social Media marketing agency aimed at providing results for a wide breadth of clientele anywhere from national to regional to local business brands. Path employs a unique approach to paid search management, organic site optimizations and social media marketing. Path’s diverse team of media professionals encompass an expertise which extends from traditional marketing methods to new media as well as experience in both local and national markets.

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Path Interactive
since: 07/2009
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