In the loyalty industry, times are changing as rewards models evolve.
Cincinnati, OH (PRWEB) December 05, 2013
The notion of “reward” has long been a basic and critical component of any loyalty program. But now given the rise of social channels, mobile payment, geo-location, and gamification, the definition of reward is undergoing a dramatic shift, along with ideas on how frequently rewards need to be delivered to drive optimal behavior. The challenge for brands will be how to integrate these new reward models into existing programs that will maximize benefit without alienating existing members.
On Dec. 10 at 1 p.m. EST, Loyalty 360 will host a webinar titled,“Now + New + Next - Rethinking “Rewards,” which will be presented by Maritz Motivation Solutions.
This webinar will discuss the following points:
- New approaches that are enabling companies to significantly rethink their reward strategies to drive competitive differentiation and results
- New “virtual” reward concepts that are emerging from digital tools like gamification and how to avoid their pitfalls
- How traditional rewards like merchandise, travel, and gift cards are taking on a new look of their own
- How to strike the right balance to drive maximum engagement
“In the loyalty industry, times are changing as rewards models evolve,” shared Erin Raese, President of Loyalty 360 – The Loyalty Marketer’s Association. “This webinar will take a closer look at exactly how these rewards models are changing, and how brands can adapt successfully to enhance their loyalty program offerings and retain their best customers.”
The featured webinar speakers will be Barry Kirk, Vice President of Loyalty Strategy, Maritz Motivation Solutions; and Mary Luckey, Director, Client Reward Strategy, Maritz Motivation Solutions.
“The industry is at a point where we see many program owners struggling to choose between either sticking with an increasingly less engaging, but familiar, reward strategy for lack of knowing how to change it, and those who go too far the other direction by over-embracing the notion of ‘virtual rewards’ as an exclusive strategy. The right answer lies in understanding the proper balance between the two,” shared Barry Kirk, Vice President of Loyalty Strategy for Maritz Motivation Solutions.
Marketers are invited to join Loyalty 360 and Maritz Motivation Solutions on Dec. 10 at 1 p.m. EST to learn how companies can rethink their loyalty rewards programs to drive competitive differentiation and deeper customer engagement. For more information, please visit: http://loyalty360.org/conferences/event/now-new-next-rethinking-rewards-in-the-new-engagement-economy
About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.
About Maritz Motivation Solutions
Based in St. Louis, Maritz Motivation Solutions is part of the Maritz family of companies. It offers full-service employee recognition, sales incentive and channel loyalty programs to U.S. and global companies. Maritz Motivation Solutions provides reward strategy and fulfillment for consumer loyalty programs and delivers best-in-class rewards and fulfillment services, including purposefully chosen merchandise and experiences that excite, motivate and recognize people around the world. The people who work for Maritz Motivation Solutions are dedicated to being the best in the business, fun to work with and their clients’ most valuable ally. For more information, visit http://www.maritzmotivation.com, subscribe to our blog or call 1-877-4-Maritz (1-877-462-7489).