Bespoke Lifestyle – Fragrance Du Bois at UAE Life & Style Show

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While mass produced goods are still widely consumed, the increasing demand by ever-more discerning consumers for a difference in the experience gained from their purchases creates a need for differentiation and Fragrance Du Bois provides just that experience with its personalised, bespoke fragrances at the Life & Style Show UAE.

UAE Life & Style Show

UAE Life & Style Show

Consumers want something different; something that sets them apart from the masses.

Held from 5th to 7th December at the Abu Dhabi National Exhibitions Centre (ADNEC), the Life & Style Show UAE is one of the largest consumer lifestyle events in the Middle East and Fragrance Du Bois is excited to once again connect with consumers in the Middle East.

“Consumers want something different; something that sets them apart from the masses and this is where we come in and give them a unique experience and product that is made specially for them,” says Fragrance Du Bois Marketing and Communications Director, Jacinta Rowe.

With its signature Shades Du Bois range, Fragrance Du Bois understands consumers’ needs for differentiation as each fragrance is crafted specifically and matched with a corresponding colour to represent different moods and emotions.

Also a highlight at the show will be Sahara Oud, the first in Fragrance Du Bois’ premium Prive range for the perfume connoisseur who strives for exclusivity and fine ingredients.

Having received overwhelming response at the recent Jewellery Arabia 2013 exhibition in Bahrain where it was a sold out success and received excellent feedback from several members of the royal families of Saudi Arabia and Bahrain. Sahara Oud, which was specially created with the Middle Eastern customer in mind is just the first of more premium fragrances to come.

Working on an exclusive by-invite only basis, Fragrance Du Bois invites clients looking for a unique, personalised experience to any of their blending lounges worldwide for a consultation with a perfume expert. Fragrance Du Bois has fragrance blending lounges in Dubai, Malaysia, Thailand, Hong Kong and Singapore.

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Audrey Ng
since: 07/2013
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Fragrance Du Bois
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