Lean Startup Pioneer Eric Ries, Appointed As Senior Advisor of Elastera, a Startup E-commerce Cloud Platform

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Elastera, an innovative Cloud based Platform as a Service for e-commerce sites using Magento, appoints Eric Ries, the pioneer of the Lean Startup movement, as Senior Advisor.

Elastera is delighted to announce the appointment of Eric Ries as Senior Advisor. Eric is a Silicon Valley entrepreneur and author recognised for pioneering the Lean Startup movement.

Eric joins Daniel Jones, also Elastera's Senior Advisor and founding father of Lean, to create a remarkable opportunity for 'on the job' collaboration between The Lean Enterprise and the Lean Startup movement.

Eric Ries comments: ā€œIā€™m excited by the opportunity to be working alongside Daniel Jones on helping Elastera, a company dedicated to Lean principles, tackling a large pain point for Online Retailers that the current e-commerce players are not addressing well.ā€

As Senior Advisor, Eric will work closely with the Founder and CEO Osvaldo Spadano to successfully grow the business and ultimately deploy the Elastera Business System (EBS), that is the way the company operates in order to create more value for customers with less.

Elastera - http://www.elastera.com, is an innovative Cloud based Platform as a Service for Online Retailers and e-commerce agencies using Magento, the Leading eCommerce Platform.

For further details, please contact press(at)elastera(dot)com.

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