Being recognized along with industry thought leaders such as Bruce Clay, who, for years, has been a trend setter in Search Engine Marketing, is quite an accomplishment for us.
Costa Mesa, CA (PRWEB) December 06, 2013
DigitalEYE Media announced today it has been named as the 10th Best Digital Agency in the United States by TOP SEOs.
The two-year-old Southern California digital search engine optimization (SEO) firm enjoys a first-time ranking on TOP SEOs exclusive list, which includes agencies that have successfully operated in the digital SEO space for more than 17 years.
"Being recognized along with industry thought leaders such as Bruce Clay, who, for years, has been a trend setter in Search Engine Marketing, is quite an accomplishment for us," said Gary Brewer, president, DigitalEYE Media.
When Google released its Panda and Penguin updates over the last two years, it penalized people for 'black hat' linking practices, a lot of brands lost their ranking position. Because DigitalEYE Media always follows all of Google's recommended protocols and best practices, its clients were not affected.
"By following Google's best practices, our clients were able to avoid feeling Google's wrath after they rolled out Panda and Penguin, said Gabriel Reynaga, search marketing manager at DigitalEYE Media. And, due to the semantic content we have created for client websites, the Hummingbird update assisted our clients to move up in the search engine results pages (SERP) in some instances," Reynaga explained.
TOP SEOs is an independent authority on search vendors. It reviews and ranks an SEO firm's capability based on five select criteria significant for a successful SEO campaign:
● Agency's ability to clearly analyze and identify the unique needs of each client
● Agency's keyword analysis methodology and development of competitive and effective keyword list
● Agency's on-page optimization work that demonstrates it clearly understands how search engines rank sites, including how agency determines title tags, meta tags, and what role keyword density plays in the optimization strategy
● Agency's knowledge of off-page optimization, which includes review of agency's off-site work to rank the page higher in results through link building, advertising campaigns, and online press release distribution
● Agency's reporting methodology, which must illustrate clear and concise content that is valuable to the reader, and the agency's strategic analysis and client recommendation on next steps
How DigitalEYE Does Successful SEO
More consumers today are using search to find products and services than ever before. Forty-five percent of all search is coming from cell phones, which people have within an arm's length, 24/7. Google's search algorithm is primarily comprised of two things: relevancy and popularity.
To be relevant a brand needs to have good content that is interesting and targeted to a specific audience who is searching for a product or service. To be popular, the content must be shared, viewed, linked to, and interacted with by people, explained Brewer.
Now a page must have proper site taxonomy that includes pages of content optimized with desired search terms for a brand, proper titles on the pages, keywords in the URLs and copy, and crawl path instructional files—signals that tell the search engines what the page and website is all about.
Page links must be authentic and from reliable and relevant sources that have high page rank—Alexa Rank and MozRank, which are industry watchdogs that measure and track the popularity of websites by how many visitors, searches, and natural links determined through a range of third-party search and social influence tracking tools.
"If an SEO agency such as DigitalEYE follows all the best practices recommended by Google, the result is higher rankings for clients. When a person is searching and they land on a page and stay there, Google tracks that as a natural link and organic action indicating the page is relevant and popular to the search query or keyword the website or page was optimized for," concluded Brewer.
About DigitalEYE Media
DigitalEYE Media is a leading provider of digital marketing strategies and solutions in the U.S. DigitalEYE is a proven driver of interested and potential customers to your website through branding, search, and social media marketing (SMM).
DigitalEYE Media builds brand equity, increases awareness, generates leads, and boosts sales for clients nationwide by developing unique, scalable Internet solutions that attracts interest, generates website traffic, and effectively converts that traffic into paying customers.
DigitalEYE Media helps companies grow their revenues by leveraging the Internet via a progressive integrated inbound marketing platform. DigitalEYE’s end-to-end online marketing solutions include brand and identity development and positioning; custom web design and content development; social media marketing (SMM) campaign management; and search engine optimization (SEO)/search engine marketing (SEM).
Sales and Media Inquiries
Gary Brewer, president, DigitalEYE Media