2020 Foresight Report: Best Practices in Implementing Mobile Payments

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Rockville, MD (PRWEB) December 12, 2013

2020 Foresight Report: Best Practices in Implementing Mobile Payments

The increased use of mobile devices to manage day-to-day activities and the rise in the use of social media has encouraged a number of organizations to build business and product strategies around mobile platforms. Banking institutions and non-banking startups are increasingly targeting consumers with new mobile payment solutions, allowing consumers to transfer funds and make payments at any time and in any location.

Technological developments, changing consumer preferences and an increase in competition among stakeholders in the payments value chain have been the key drivers in the development of new platforms. To promote mobile payment products and services, financial institutions and payment companies are adopting multiple strategies, focusing on mapping changes in consumer behavior, applying the relevant technology and capitalizing on new trends.

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2020 Foresight Report: Best Practices in Implementing Mobile Payments

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2020 Foresight Report: Best Practices in Implementing Mobile Payments – Table of Contents:

1 Executive Summary
2 Dynamics of the Mobile Payment Market
3 Mobile Payment Ecosystem
4 Key Drivers, Trends and Challenges
5 Key Guidelines and Regulatory Developments
6 Best Practices in Implementing Mobile Payment Products and Services
6.1 Best Practices
6.2 Case Studies
6.2.1 Launch of innovative mobile app by Barclays in the UK
6.2.2 The Home Depot’s adoption of MPOS technology to improve consumer satisfaction
6.2.3 Starbucks’ success with mobile payments
6.2.4 Telefonica betting big on the power of ‘Direct to Bill’
6.2.5 Deepening of mobile payments in Kenya via M-Pesa
7 Appendix


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