NewVo Beauty Recommends Students Use Pureology to Help Decrease the Time Between Their Salon Visits

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NewVo Beauty gives advice on how to make salon treatments last longer following an article that shares how at-home hair dyes can cause damage.

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Online beauty supply store NewVo Beauty comments on an article that details how college students are ruining their hair by opting for cheap store-bought hair dyes.

According to the article published on November 26th by The Daily Helmsman titled “Store bought hair dye can make hair die,” students are more prone to purchase hair dyes from a store and apply it themselves than visit the salon, due to their limited budget. Hair damage often occurs when individuals decide to dye it themselves, said the article. A lack of knowledge about how to use the products can result in over-processing and ultimately hair damage.

Angela Elliot, a beauty school student, said in the article that boxed dyes have a higher concentration of hydrogen peroxide, which can strip hair of pigments and natural oils. “Professional products, like Redken, Goldwell or Aveda, usually have a hydrogen peroxide concentration of around 10, but box dyes typically contain a concentration of 40,” she said.

Sara Greenstone, a representative for the online beauty supply store NewVo Beauty, understands why college students are more likely to go the cheaper route when it comes to hair dye. She offers advice on how to fit salon visits into a budget. “Salon visits may not always be in a student’s budget. However, there are a few tricks to make your salon treatment last longer,” she says. “First, make sure that you don’t have a dramatic color change. It is easier to go a few extra weeks between visits if your roots aren’t dramatically different. Second, use products like Pureology, which is specifically designed to protect color and extend its vibrancy. These products can help you go a little longer between visits as well.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
NewVo Beauty
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Scott Darrohn
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since: 07/2013
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