(PRWEB) December 24, 2013
Snacks Appeal: How Brands Identify and Exploit Food Trends
There have been a host of factors impacting growth in packaged food, but the current buzz is around "healthy snacking." Beyond the overarching issues of changing, busier lifestyles and global economic development, there are industry-specific fundamentals companies can leverage into long-term growth drivers. This report evaluates the diverse strategies manufacturers are implementing to exploit the opportunities that growing consumer demand for snacks presents.
Euromonitor International's Snacks Appeal: How Brands Identify and Exploit Food Trends global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.
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Snacks Appeal: How Brands Identify and Exploit Food Trends - Table of Contents:
2. Market Environment to Fuel Snacking
3. Universal Appeal, Global Brand Building
4. Combination of Health Trends With Snacking
5. Right Pricing Strategy Crucial for Success in Snacks