Santa Rosa, CA (PRWEB) December 09, 2013
CUneXus Solutions, a financial services software development firm focused on data-driven consumer lending strategies, has partnered with Digital Insight, a leading provider of technology solutions to financial institutions, to launch an innovative digital lending platform at Fresno-based Educational Employees Credit Union, the Central Valley’s largest financial institution.
"We’re thrilled to announce the availability of a single-sign-on (SSO) interface for our cplXpress product within Digital Insight’s digital banking platform, and feel especially fortunate to have partnered with Educational Employees Credit Union to pilot the new release. Digital Insight clients can now offer their customers convenient, self-serve access to an assortment of preapproved loan offers within their online banking websites and mobile applications," said CUneXus president Dave Buerger. “This integration means a great deal to us. We look forward to working with Digital Insight and their clients, and we intend to exceed their expectations in every way."
Introduced to the U.S. financial services market in 2013, CUneXus’ cplXpress product suite is the first release in a series of software products focused on re-engineering the post-crisis lender/consumer dynamic, while leveraging the advanced capabilities of emerging digital communications channels and origination systems to deliver a superior omnichannel experience. The cplXpress product enables banks and credit unions to extend their entire suite of consumer loan products to customers on a completely preapproved basis (no loan application necessary), and empowers consumers with visibility into their personal credit worthiness and buying power. Offer recipients are presented with highly-personalized product offers and pricing at every touchpoint, with the ability to instantly accept loan offers on-demand and initiate preapproved purchase transactions in real-time. The offer sets presented are precisely tailored to the recipient, but often include both secured and unsecured loan types, such as new and used vehicle loans, credit cards, personal loans, debt consolidation loans, student loans, overdraft protection, home equity loans/lines, and more.
"We see the clear advantages of providing ongoing preapproved offer messaging and acceptance capability inside of online banking, and feel that our Members will benefit from the convenience of 24/7 access to their preapproved funds," said vice president of marketing Jim Huff of Educational Employees Credit Union. “The product will allow us to further engage our Members and build upon existing relationships, by ensuring that our lending services are top-of-mind and available when and where a need arises."
CUneXus’ end-to-end preapproved lending solution includes an advanced risk-based pricing and multi-product rules engine, branch and call center cross sales integration, online and mobile communications, and a full analytics suite, as well as robust, full-service design, print, direct mail and email capabilities, offered through fulfillment partner PSB Integrated Marketing and its Loan Generator program.
About CUneXus Solutions
CUneXus Solutions Inc. develops innovative software-based solutions to aid credit unions and banks in maximizing the potential of valuable customer relationships. At the foundation of the company’s product and service offering is Comprehensive Pre-Screened Lending (CPL) strategy — an award-winning fusion of risk assessment, tiered pricing, direct marketing, retail sales support, delivery channel management, and real-time digital fulfillment that has demonstrated the ability to significantly reduce loan acquisition cost, increase sales volume, and enhance customer experience and satisfaction.
About Digital Insight
Digital Insight helps banks and credit unions achieve their goals and grow by offering innovative online and mobile banking solutions that make it easier for consumers and businesses to manage their money. Our proven banking innovations give financial institutions the flexibility and control to engage more, increase retention and cross-sell effectively.
About Educational Employees Credit Union
Educational Employees Credit Union is currently the 68th largest of over 6,800 credit unions in the United States. It is ranked 14th of over 500 credit unions in California. EECU has 16 branches serving over 214,000 members with over $2.1 billion in assets making it the largest financial institution based in the Central San Joaquin Valley.
About PSB Integrated Marketing
PSB Integrated Marketing specializes in providing award-winning agency-quality solutions faster and more effectively than most traditional resources. PSB works with clients of all sizes as both a primary provider to marketers and as an adjunct to in-house marketing teams. As a full-service provider, PSB offers creative concepts, graphic design and layout, in-house prepress, and on-site lithographic/digital printing, in addition to secured mail house services in their Orange County, CA facility.