Wine Country Gift Baskets Spots Holiday Trends - Late Thanksgiving Shakes Things Up

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Fewer Holiday gift basket shopping days means retailers are trying to squeeze out every dollar of sales.

Customers have until December 23 for guaranteed Christmas delivery.

Customers have until December 23 for guaranteed Christmas delivery.

I think a lot of people came back to work on Monday after Thanksgiving and just realized it was December.

Wine Country Gift Baskets, like all other retailers, is dealing with the latest Thanksgiving in 11 years. Six fewer shopping days between Thanksgiving and Christmas means that daily sales need to increase over 20% above 2012 just to break even with last year; it’s no wonder so many stores opened on Thanksgiving.

“I think a lot of people came back to work on Monday after Thanksgiving and just realized it was December,” says Steve Hofstetter, Wine Country Gift Baskets Marketing Manager. Last year, retailers saw a bit of a lull between Thanksgiving and Christmas whereas this year there isn’t much time for customers to wait. “We were ready for it; we’ve been working with our gourmet food and wine suppliers and those who deliver our gift baskets; we’ve designed and built extra gifts and lined up more trucks and planes because of this shortened window.” Fear not, Wine Country Gift Baskets has plenty of gourmet Christmas gifts and holiday wine gift baskets and customers can order up until December 23rd to have their gifts delivered in time for Christmas.

The National Retail Federation is projecting a 3.9% sales increase in all holiday sales this year compared to the 3.5% year over year growth we saw last year and 5.1% the year before. With mixed results being reported in the 1st week of sales, only time will tell. “We are the perfect last minute gift,” Steve says, “and word of mouth about the value and selection of our gourmet gifts continues to spread, so we’re prepared help more customers than ever select the perfect holiday gift.”

To order gourmet holiday gift baskets and wine gifts, go to Gift consultants are also available by phone 24/7 at (800) 394-0394 or online chat.

About Wine Country Gift Baskets

Wine Country Gift Baskets, a division of Houdini Inc. headquartered in Fullerton, California, is a premier supplier of wine gifts, gourmet food gifts, wine gift baskets, holiday gift baskets, spa and fruit gifts and gift towers. Founded in 1984, they have been manufacturing and selling handcrafted, distinctive personal and corporate gifts for more than 25 years. Their Deals of the Day, Free Shipping Collection and everyday low pricing on their Christmas gift baskets have earned them a reputation as The Best Value in Gift Giving. Their personalized, enthusiastic customer service, intuitive site design, Best Value and 100% Satisfaction Guarantees have earned them a Stella Service award. Gift consultants can be reached 24/7 at (800) 394-0394 or visit their website at

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Steve Hofstetter
Wine Country Gift Baskets
+1 (714) 525-3043 Ext: 2381
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