PennySaver USA Appoints New CEO to Lead Strategic Transformation

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PennySaver USA Publishing, LLC, a leader in hyperlocal marketing and advertising since 1962, has announced that newspaper advertising industry and local media veteran, Liz Gaier, has been appointed CEO.

Gaier brings a diverse background and over 25 years of local media and advertising experience to PennySaver USA. Prior to Pennysaver, she was President of her own consulting firm and held senior level executive positions with MediaNews Group as Senior Vice President of Business Development, President and Publisher of the Los Angeles Daily News, Torrance Daily Breeze and several daily and weekly newspaper operations. Earlier in her career she held senior level Advertising management positions with Scripps Newspapers and Copley Newspapers in Los Angeles.

“Pennysaver USA is a household brand for connecting buyers with sellers throughout California and I am excited to work with such a seasoned and professional team as we continue to grow the products and develop opportunities for our advertisers to be successful” Gaier said.

PennySaver USA provides print and digital, hyper-local marketing and advertising products and services to California-based and nationwide customers. PennySaver USA is one of the largest and most well-recognized weekly local advertising publications reaching more than nine million households every week through the United States Postal Service.

The digital division of PennySaver USA provides marketing products and services via online and mobile applications. The online classifieds, coupons and business directory website,, hosts nearly 5.5 million listings nationwide and offers a variety of advertising options to local businesses and consumers. The division also supports small and medium sized businesses by providing digital marketing services. Thousands of businesses use PowerSites®, a full-service website hosting, creation, and maintenance solution. PennySaver also offers business directory listing management and qualified lead generation via search engine marketing and online display advertising.

PennySaver was acquired by global private buyout firm, OpenGate Capital, from Harte-Hanks in September of this year. Former President, Mike Paulsin, stepped down from his position to spend more time with his family.

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About PennySaver USA, LLC

PennySaver USA, LLC, a privately-owned company, has been a leader in hyperlocal marketing and advertising for over 50 years. PennySaver USA offers a full service advertising solution with both print and digital offerings. Pennysaver USA is delivered to over 9 million California households weekly via the United States Postal Service and offers several local advertising options across desktop and mobile devices nationwide through PennySaver USA also works with thousands of businesses to establish their brand, manage their digital presence, and drive qualified leads through PowerSites®, a full-service website hosting, creation, maintenance, and local marketing solution. For more information, visit

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Drew Fortin
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