Norwalk, CT (PRWEB) December 09, 2013
Newsletters can be an important part of an overall content marketing strategy. Providing regular updates of activities and events helps create an emotional connection with the reader and keeps the brand top of mind.
The quarterly Special Gifts Newsletter gives readers a few quick stories about what is happening at Guiding Eyes for the Blind. TFI Envision, Inc. designed the format for this newsletter several years ago and continues to work with Guiding Eyes for the Blind on each new issue.
Working with the marketing and development team at Guiding Eyes for the Blind, imagery is carefully selected from the Guiding Eyes for the Blind photo library, ensuring that each image is engaging and works with the specific story. The typography is purposely large and easy to read. The color palettes are part of the brand essence – warm, cheerful and inviting.
This series of newsletters has won awards for communication design excellence from:
- The American Graphic Design & Advertising 27
- Advertising Club of Westchester Big W Awards
- American Graphic Design
- Bright Books Design ebooks
Guiding Eyes for the Blind, a 501(c)(3) nonprofit organization, was founded in 1954 to enrich the lives of blind and visually impaired men and women by providing them with the freedom to travel safely, thereby assuring greater independence, dignity and expanded horizons of opportunity. Since that time, Guiding Eyes has become one of the foremost guide dog schools in the world, graduating more than 7,000 guide dog teams. It provides superbly bred guide dogs, professional training and followup support services to students at no cost to them and depends on contributions to fulfill its mission.
For more info, go to https://www.guidingeyes.org/
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.