Superbreak Report a +27 Per Cent Rise in Online Gift Voucher Sales

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City breaks specialist, Superbreak, report a +27 per cent rise in online gift voucher sales in the pre-Christmas run up.

superbreak gift vouchers

Superbreak Report a +27% Rise in Online Gift Voucher Sales

City breaks specialist, Superbreak, has reported a +27 per cent year-on-year increase over the past four weeks in online sales for hotel gift vouchers, as the busy festive season approaches. Furthermore, the Yorkshire-based tour operator has also seen a +10 per cent rise in online search traffic to its gift voucher pages over the past four weeks vs. the same period last year, with the majority of sales for £100 or £150 vouchers.

Superbreak gift vouchers are available to purchase in denominations of £10, £15, £25, £50 and £100 and offer customers the chance to give a unique gift this Christmas. Vouchers can be booked online or via the York-based call centre and can be used as whole or part payment across the entire Superbreak product range. This includes its range of 2-5* hotels worldwide, O2 Arena concert breaks, West End theatre breaks and even mini cruise breaks to Europe. Vouchers can also be redeemed against some of the firms’ newest products, including Eurostar Breaks to continental Europe, Broadway theatre breaks and even flight inclusive packages.

This year, Superbreak has continued to expand its range of short break experiences by offering customers a range of added extras to its hotel breaks, including dinner on the first night, complimentary sightseeing tickets, afternoon tea offers and discounts on travel. Gift vouchers offer the recipient the chance to build a unique weekend break away by choosing from a range of sightseeing, entertainment and transport options to make even a simple hotel stay a memorable one.

Online Marketing Manager, Khalid Amin, commented: “Gift vouchers naturally make a popular present at this time of year, over the past four weeks online orders are up +27 per cent versus last year with sales via our mobile site particularly encouraging. The flexibility of our vouchers to use with any Superbreak product makes them a highly popular Christmas gift.”

About Superbreak:
Superbreak is the internet division of Superbreak Mini Holidays Limited, the market leader for short breaks and hotels throughout the UK and beyond, including hotels in central London, Paris and even Dubai. Superbreak is part of Holiday Break plc. Based in York, England, Superbreak specialises in booking city breaks in 2-5 star hotel accommodation throughout Britain for the leisure traveller. Superbreak also work with various travel providers offering a range of rail breaks, P&O mini cruise breaks, flights & more.

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Khalid Amin
+44 1904436043 Ext: 44
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since: 01/2011
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