Ohio vs. Michigan Rivalry Results in $1.6M Losses for Yellow Van Handyman

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CEO Jerrod Sessler shares how the Ohio State Buckeyes and Michigan Wolverines' college football rivalry has led to lost profits for his Ohio-based Yellow Van Handyman business.

We love college football in my home state, but the passionate BCS rivalry between Michigan and Ohio is unlike anything I've ever seen.

ESPN marked ‘The End of The Century’ by highlighting the ten greatest rivalries in all of sports and at the top of that list was the Michigan vs. Ohio State college football rivalry. Recently, Ohio Governor John Kasich went so far as to tweet encouragement to “all Ohioans to avoid using the letter ‘M’ when possible.” Although this rivalry has been great for sports fans, it has meant 1.6 million dollars in lost business for Ohio small business locations of Yellow Van Handyman, whose brand colors are the same as the Michigan Wolverine’s school colors.

Yellow Van Handyman, a nationally franchised handyman service, has faced challenges at its Ohio locations, unlike anywhere else. “We have had people aggressively come up to us and ask if we were Michigan fans” said Will Carrell, a local Yellow Van Handyman in Ohio. “It got so bad at one point during the football season that we were talking through changing the color of our vans, just to avoid the loss of profits and hassle of telling people that we do, indeed, love and support our local Ohio State Buckeyes.”

Jerrod Sessler, CEO and Founder of Yellow Van Handyman, recently shared, “As a native Washingtonian, I had no way of anticipating the challenges that we would face in the Ohio area because of our branding. We love college football in my home state, but the passionate BCS rivalry between Michigan and Ohio has been unlike anything that I had ever experienced in the Pacific Northwest.” Sessler also stated that he looks forward to the challenge of winning customers in the Ohio area through superior service, exceptional customer service, and fair prices.

Yellow Van Handyman is a professional home maintenance and commercial handyman business that serves customers across the nation. Yellow Van Handyman was founded as a small business by CEO Jerrod Sessler in 2003 and is now a franchise concept that has been replicated throughout various locations across the United States and Canada. To learn more about Yellow Van Handyman visit http://www.yellowvanhandyman.com or view their Facebook page here.

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Justin Gillebo
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