Motyx Incorporated Celebrates SaveOn! App Win at STARTUPALOOZA NYC Thanksgiving Pitch Fest

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New app out-duels 30+ startups to win "Most Fundable" Honor. SaveOn! saves consumers money on groceries by minimizing the cost of a complete shopping list and identifying the store that provides best value.

SaveOn!, the iPhone app that brings Kayak-like price transparency and decision support to grocery shopping to save consumers up to 65% on their grocery bill, has been selected as the “Most Fundable” startup at the most recent STARTUPALOOZA investor event and pitch fest held in New York City’s Flatiron district.

SaveOn!, along with 30+ other new ventures, pitched venture and angel investors in the multi-round competition. The first round comprised of multiple 30-second “elevator” pitches to clipboard toting investors that rated the startups and presenters on a host of criteria including the business concept, potential for superior financial returns, management team experience, traction and more. These rapid fire presentations occur in a packed meeting room over 3 hours where the temperature soars as anxious entrepreneurs do their best to generate excitement and interest. Next, the four (4) companies with the best scores coming out of elevator pitch round are selected to give a 4-minute presentation, followed by an additional six minutes of Q & A. It’s a tough crowd as one company calling in from California via videoconference learns the hard way. The company goes over its allotted time by a few seconds and their call is abruptly terminated, “You are over your time [click], welcome to New York,” says an evaluator.

When the dust settled, SaveOn! was the winner.

A beta version of SaveOn! was introduced into suburban Philadelphia markets in April of 2013. Consumers love the SaveOn! app with the average user saving over 30% on their shopping trips. “Consumers love SaveOn! and we continue to make refinements and add exciting functionality,” said Aaron L. Wadell, CEO of Motyx Incorporated. An Android version is in the works to satisfy the many consumer requests that the company has received. “In addition to SaveOn!, we have also built a proprietary mobile marketing campaign management technology that allows marketers and affiliate partners to engage with consumers at any point in the path-to-purchase. Virtually everyone grocery shops and this creates over 7 billion opportunities annually to engage with consumers in a relevant way using our system. @saveonapp

With SaveOn!, consumers simply make a shopping list and then with a tap of a button see which of their favorite stores has the entire list of items at the lowest cost. Without the sophisticated data-driven technology made easy with SaveOn! it is impossible to find the lowest cost for the items on on a consumer's list without spending excesive amounts of time and effort. The Company is in the market raising capital to expand its retail coverage to secure the entire Philadelphia market and attended the STARTUPALOOZA event to meet NYC angel investors.

The win at STARTUPALOOZA follows SaveOn!’s top place finish amongst software/IT companies attending November’s Keiretsu Forum Mid-Atlantic Angel Investor Fair.

As a result of their STARTUPALOOZA win, SaveOn! will be a Featured Entrepreneur Guest at The Yale Club New York’s Private Equity Forum on in February 27, 2014. The New York Private Equity Forum is America’s premier business funding conference for early and later-stage companies seeking growth capital.

About Motyx Incorporated and SaveOn!:
Motyx Incorporated a Radnor, Pennsyvlania company, conceived, developed and launched the iphone app SaveOn! and a proprietary mobile marketing campaign management technology platform that allows brand marketers and affiliate partners to deliver highly targeted, dynamic, and conditional ads or promotional offers based on real-time consumer behavior and a host of other factors. Motyx has multiple patents-pending covering its approach and innovative technology.

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Aaron L. Wadell
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