Science Inc. Names Matt Monahan VP of Social Media Marketing

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Sharethrough Veteran and Serial Entrepreneur to Lead Social Strategy

Science Inc., the technology studio that brings together the best in breed operators to launch digital businesses, today announced that Matt Monahan has been named Vice President of Social Media Marketing. Monahan brings to Science a wealth of experience building and scaling startups, with a unique expertise in business development, social marketing, and digital advertising. In this role, Monahan will focus on managing Science’s social customer acquisition companies like EverySignal and Madrigold.

Prior to joining Science, Monahan was co-founded of AlphaBoost, a startup that builds Facebook advertising reporting software, and served as the company’s CEO. He led the efforts to turn the company into a driving force behind agencies deciding to move towards in-house Facebook ad buying. He is a serial entrepreneur, having co-founded The Comotion Group, which was acquired by Sharethrough. Previously, he was an advisor to Wildfire, which was later acquired by Google for $350M. Monahan continues to serve as a mentor at 500 Startups, where he guides early stage companies in social media marketing.

“Matt has an outstanding track record for building stellar teams. He understands the nuances of social media marketing and his expertise in advertising technology, particularly across Facebook, will serve to further accelerate our portfolio companies’ growth,” said Michael Jones, CEO, Science Inc. “Matt has a creative and analytical background in performance marketing and has hands-on expertise driving customer growth within the walls of Facebook. As an organization, we have leveraged against the scale and media tools available through Facebook, Twitter, Instagram and others and plan to rally around Matt to continue to develop cutting edge and scalable tactics.”

“Science has developed a unique process for launching successful startups by setting up internal tests to evaluate customer adoption. One of the most critical phases of that early customer adoption is reading social media signals, and I’m thrilled to shape the strategies and work with the team to take advantage of the early scalability, intelligence, and reach social networks offer,” said Monahan. “Having spent my career working with brand and performance marketers, I am keenly aware of how important it is for them to leverage social, and I look forward to being the conduit of information exchange with Science’s portfolio of companies.”

Science focuses on building three types of companies: e-commerce such as DollarShaveClub, UrbanRemedy and Uncovet; marketplaces including DogVacay and FreshDish and ad-tech companies like HelloSociety, Madrigold and EverySignal. Science’s diverse and comprehensive team works closely with startups to test and scale audiences for portfolio companies and to create robust, repeatable and scalable processes for startup building.

About Science Inc.
Science Inc. is a technology studio that creates, acquires and scales successful digital businesses by bringing together the best ideas, talent, resources and financing through a centralized platform. Science focuses on three things: developing new businesses, providing emerging startups with operational strategy and capital and transforming later-stage Internet ventures with new talent and innovation. The company has more than 20 investments with dynamic companies such as DollarShaveClub, DogVacay, HelloSociety, Ellie, Uncovet, among others.

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Leesa Oberholzer
Moxie Communications Group
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