ICC/Decision Services Announces Availability of ICC ROI Calc App

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In a highly competitive marketplace, retailers are constantly seeking methods to increase their ROI. A new mobile app from ICC/Decision Services provides a tangible way to determine the value of two pivotal factors in the sales process.

ICC ROI Calc screenshot
This is an invaluable tool for anyone in the retail industry, because store managers and corporate offices are constantly working to develop methods for empowering and motivating their associates.

ICC/Decision Services is a leader in customer experience management for global retailers. The company is pleased to announce the availability of an innovative and user-friendly new mobile app that allows brick and mortar retailers, large and small, to calculate the influence of certain behaviors on real dollar sales. The ICC ROI Calc is a tool that utilizes two variables—suggestive selling and customer conversion, and in-turn translates these variables into dollar sales amounts.

The ICC ROI Calc provides the opportunity to see the true dollar amount a store can achieve based on changes in associate behavior. Users can maneuver easily between two separate calculators: the suggestive selling option and the customer conversion calculator, within the same mobile app. The user can see the power of suggestive selling on the sales floor, and then easily move to the Conversion Calc to see how a specified increase in conversion would affect annual sales.

“This is an invaluable tool for anyone in the retail industry, because store managers and corporate offices are constantly working to develop methods for empowering and motivating their associates,” said Kevin Leifer, ICC/Decision Service’s VP of Client Success. “With the ROI Calc app, management teams have a portable, convenient way to show associates exactly what can be achieved, purely as a result of their behavior. There’s no complicated data required—inputting basic numbers that directly relate to executing everyday customer engagement behaviors can be translated into dollar sales, and that’s the best way to have a real impact on what your associates and leaders are doing during the sales process.”

The ICC ROI Calc app is scalable, and can be utilized by a single store, a district or an entire chain of retailers, and features easy, one-screen operation. To download the ICC ROI Calc, visit the iTunes store. In addition to the mobile app, users can also visit the ICC/Decision Services website to utilize an online version of the suggestive selling calculator, as well as the conversion calculator. These options offer similar functionality to the mobile app, but can be operated in an Internet browser, without a download.

The app is one tool in the ICC/Decision Services process, which allows retailers to obtain actionable data about the entire customer experience, and then translate it to strategies that deliver results. The company has a proven track record of helping retail businesses thrive and drive revenue, even in an extremely competitive marketplace. For more information about ICC/Decision Services and their range of services, visit http://www.iccds.com.

About ICC/Decision Services

Based in New York City, ICC/Decision Services is a privately-held company that services the needs of global companies, including CVS, Walmart and Coach. With 34 years in the industry, ICC/Decision Services is the preeminent provider of Mystery Shopper, Customer Survey and Compliance Auditing programs.

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Kevin Leifer
ICC / Decision Services
+1 800-444-1717 Ext: 207
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since: 03/2009
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