Biloxi, MS (PRWEB) December 10, 2013
Harvest Trends now offers the consulting, 1:1 coaching, and tools that you need to grow your casino host program. The coaching series covers everything from “Setting Host Goals” to “Coaching a Casino Host for Success.”
“Every General Manager and CFO has an interest in the structure of the casino host goal program, and should consider offering the “Setting Host Goals” program to their PD manager/director,” said Susan Kesel, CEO. “The casino host goals must align with the overall property revenue goals and have the appropriate focus on acquisition, retention and reactivation, within the broader context of profitability. A General Manager is prepared to pay a bonus for a well-designed casino host program that drives results to the bottom line.”
“I know what it’s like to set goals, stay on top of the results each day, coach your hosts, run your events and respond to guest needs,” says Amy J. Hudson of Harvest Trends. “We’ve designed these 1:1 phone/Skype based coaching programs to fit into the rush of the working week while helping the manager to grow the program and coach the hosts to success.”
Amy has 17+ years experience in the player development and marketing arena including Delaware North Companies and Ameristar's Cactus Petes Resort Casino, and she brings this experience to bear in this coaching program.
Setting goals for casino hosts is both an art and a science. The creative side of setting goals is to think outside of the box and create a program that provides an incentive for each host to focus on the activities that will bring results to the bottom line. The scientific side of setting goals is to create a measurable program with supporting assumptions and metrics, and without any loop holes.
“Every new skill is wasted unless you have the tools to do the job,” said Jackie Parker, President of Harvest Trends. “We already send a Daily Action Plan to each casino host, with the daily results and their pace to goals. More importantly, the Daily Action Plan is sliced and diced so each Host knows exactly who to call and why! Now we have added the skills training”. Travis J. Hankins, Senior Director of Marketing, Jumer's Casino & Hotel, said “This is cool. I wish I had the player development daily stats and action plan when I was a host!”
With the Daily Action Plan, the manager can quickly and easily identify coaching opportunities and proactively reach goals. Curtis Patnode, Player Development Manager at Clearwater Casino Resort said, “This is a very exciting time for me, I enjoy going to work every day and looking at my daily action plan to see what is happening with my players and hosts.”
Curtis has leveraged the Daily Action Plan as a daily opportunity to monitor and coach the host team to success based on individualized results before it is too late. Under his leadership, Clearwater Casino Resort have implemented a rolling 90 day acquisition program with great success. On a daily basis, Curtis allocates high potential guests to individual hosts. The host has 90 days to qualify the player. Because the manager is alerted to the status of a player who is not pacing sufficiently, they can coach the host, or reassign the player if needed to assure success in activating the player before they are lost.
The latest innovation from Harvest Trends is the creation of these 1:1 coaching programs for “Developing Player Development” because they add that layer of interpretation and structured approach that comes from many years of experience in managing casino host programs. Because the structured coaching is offered via phone/Skype, a new Player Development manager or director, can participate as soon as they take on their role, and not have to leave the property for training or wait for a conference. This saves the cost of travel and conference fees. Amy sees particular value for a Director of Marketing who is assigned Player Development, or for an individual contributor who is promoted into management of casino hosts.
In most teams, there are some hosts that consistently beat their goals and others that under-perform. The Coaching a Host to Success is a unique 1:1 coaching program that helps the Manager to coach a host to success. It takes the Player Development leadership through the detailed steps of addressing and improving casino host performance with practical management experience and based on detailed metrics that they just don’t have the time to prepare. In addition to improving host performance, they learn new tips and techniques to enhance their own effectiveness as a manager.
Each coaching program is laid out in a structured approach over a number of weeks, but there is flexibility to meet the property’s specific needs. The program also includes the use of the HostMAPP tool kit during the course of the coaching program, to analyze the daily results and refine the goals.
“I am thrilled,” says Amy Hudson, “because for the first time, managers of Player Development can have the infrastructure to actively manage their book of business and take proactive steps to coach their casino hosts to meet and exceed their goals.” Amy writes daily about Developing Player Development and you can learn more at her blog at http://casinoplayerdevelopment.wordpress.com.
HostMAPP is an award winning casino player development tool that provides customized Daily Action Plans allowing Casino Hosts to be on floor interacting with patrons instead of sitting in their office pouring through spreadsheets. The HostMAPP tool kit enables a manger of Player Development to proactively Manage the Activities, Profitability and Performance of your host program. Together, the consulting, coaching and daily action plans from the HostMAPP toolkit can drive increased revenue to the bottom line.
About Harvest Trends, Inc.
Harvest Trends provides innovative, cross-platform, hosted business analytics solutions for the gaming industry. There is no capital outlay for hardware or software and you only pay a monthly subscription fee that is appropriately priced for casinos of all sizes. For more information, contact Amy Hudson at 304.218.1265 or ahudson(at)harvesttrends(dot)com.