Growing TV Sizes Boost Overall Display Market, NPD DisplaySearch Reports

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As demand for notebook and PC monitors decline, increases in large-screen TVs, tablet PCs, and mobile phones drive overall TFT-LCD panel area demand upward.

Table 1: TFT LCD and AMOLED Area Demand Growth

The increasing size of LCD TVs plays a key role in boosting overall panel area demand, especially when notebook PCs and LCD monitors are facing declines.

The average size of LCD TVs is on the rise, a trend that continues to be a driving force in global TFT-LCD flat-panel-display (FPD) demand. According to the NPD DisplaySearch Quarterly Worldwide FPD Shipment and Forecast Report, growth in TFT-LCD area demand will increase 9 percent, from 141 million square meters in 2013 to 154 million square meters in 2014. Key to area demand growth is TV, and TFT LCD panel demand for TV is expected to grow from 228 million units in 2013 to 241 million in 2014, with demand for panels larger than 50 inches growing even faster, from 27 million units in 2013 to 32 million in 2014.

“The increasing size of LCD TVs plays a key role in boosting overall panel area demand, especially when notebook PCs and LCD monitors are facing declines,” said David Hsieh, vice president of the greater China market for NPD DisplaySearch. “Aggressive promotions aimed at larger sizes, along with the effect of 4K TV, are helping to encourage consumer demand for larger TVs. Due to this increased demand, panel supply could tighten in 2014.”

Growing Display Demand Also Forecast for Large Monitors, Mobile Phones, and Tablet PCs

Although the overall desktop monitor market is shrinking, demand for large-sized panels is also affecting this segment; in fact, demand for LCD monitor panels that are 23 inches and larger is expected to grow from 45 million in 2013 to 52 million in 2014. In addition, tablet-PC panel demand area is forecast to increase from nearly 6 million square meters in 2013 to nearly 8 million square meters in 2014. “Apple may introduce a larger iPad, which could result in an increase in the average tablet-PC panel size,” Hsieh said.

With smartphones taking a growing share of the mobile phone market, NPD DisplaySearch forecasts that 5-inch-and-larger mobile-phone panels will increase from 282 million units in 2013 to 448 million in 2014. Mobile-phone display demand area is expected to pass 10 million square meters for the first time in 2014, up from just over 8 million square meters this year.

Covering more than 140 FPD producers across more than 10 countries, the Quarterly Worldwide FPD Shipment and Forecast Report analyzes historical display shipments and forecast projections. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact(at)displaysearch(dot)com or contact your regional NPD DisplaySearch office in China, Japan, Korea or Taiwan for more information.

About NPD DisplaySearch
NPD DisplaySearch, part of The NPD Group, provides global market research and consulting specializing in the display supply chain, including trend information, forecasts and analyses developed by a global team of experienced analysts with extensive industry knowledge. NPD DisplaySearch supply chain expertise complements sell-through information from The NPD Group, thereby providing a true end-to-end view of the display supply chain from materials and components to shipments of electronic devices with displays to sales of major consumer and commercial channels. For more information, visit us at Read our blog at and follow us on Twitter at @DisplaySearch.

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit and Follow us on Twitter at @npdtech and @npdgroup.

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