Closely Steps Up its Award Winning SMB Mobile App and Unveils Performance Insights Strategy

Embracing feedback, Perch 2.0 evolves as the mobile marketing app for SMBs to watch, learn, and continually improve their digital marketing.

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Bia/Kelsey, San Francisco (PRWEB) December 10, 2013

Closely, a mobile-first technology company that empowers small businesses to participate more effectively in digital marketing today announced a major progression for Perch, its award-winning mobile app. The new app builds the foundation for merchants to watch and learn how their digital activities stack up against select competitors and uncover ways to improve their digital marketing.

Through Perch 2.0, Closely is advancing how it helps SMBs digest and approach digital marketing. Expanding on its real-time monitoring of social, mobile, promotions and reviews activities, the updated app comes with a new user experience and is introducing personalized performance insights that it gathers from the activities of a business and its competitors.

The Perch app captures a unique network profile as each Perch SMB user identifies their competition. Perch 2.0 builds on their SMB Marketplace Graph in two unique ways. By observing and comparing activities on social, promotion, consumer review and photo posts, Perch will begin to deliver insights to each user to help them learn and discover how to improve their competitive position. Secondly, Perch is announcing the first set of Marketplace Partners - premier providers of SMB digital marketing tools that address specific gaps and opportunities that will be uncovered within the Perch experience.

"Small businesses today are inundated with pitches for the latest marketing tools, and services," said Perry Evans, CEO and founder of Closely. "SMBs know that digital marketing is mission critical, but the noise is just deafening, and they just don’t have time to sort it all out. Our approach is unique – we start by improving everyday productivity through personalized local intelligence and then serve up insights into their competitive position that the SMB can immediately apply to their digital marketing."

This evolution of Perch includes the rollout of a three-tiered partnership strategy to bring expertise and relevant content into the Perch app experience. Perch will be working with these partners to deliver highly relevant connections between SMB’s and the digital marketing products that are best suited to help them address the gaps and opportunities in their performance. Closely has partnered with the best of-breed companies for key digital marketing categories, including initial partners Constant Contact®, Inc., Dudamobile and GoDaddy to tee up the best resources in social, mobile, local and promotions.

"There is no doubt that small businesses are both time-starved and inundated with information – not a great combination," said Joel Hughes, Senior Vice President of Strategy and Emerging Businesses at Constant Contact. "We love how Perch cuts through the noise to deliver digital intelligence that is easy for busy people to consume from anywhere and at any time. The new product focus on delivering insights is just what small businesses can use to drive success."

Perch App benefits include:

  •     New user interface for intuitive discovery, learning, and insights.
  •     Real-time stream for business and competitor posts pulled from a number of sources including Facebook, Instagram, Twitter, Yelp, Foursquare and 100s of deal sites through Yipit.
  •     Popular posts and promotions highlighted for user’s business and watch list.
  •     Stats showing social reach, recent activity, and customer engagement for a business.
  •     Real-time mobile notifications and daily email summaries.
Share this: @perchapp re-imagines its digital marketing insights app for SMBs - launches at @BIAKelsey event #SMBmarketing

Perch is available for free download on iPhone and Android devices. For more information about Perch, visit http://perchapp.com.

About Closely

Closely is a technology company dedicated to empowering small businesses to succeed with everyday local marketing. Founded in early 2010 by startup veteran Perry Evans, Closely provides mobile and web-based tools that help merchants promote their business, create loyal customers, and make better use of their resources with digital media. From its headquarters in Denver, Colorado, the company partners with leading national providers of digital marketing services to help local merchants stay competitive in a changing media environment. For more information, visit http://closely.com.


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