Appcase, a New Mobile Application Analytics Tool Goes Live

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Positionly releases a new analytics software for mobile applications.

Positionly, the Warsaw-based startup has just launched a brand new analytics tool dedicated for mobile applications. Positionly has already created a successful SEO software used by over 2000 clients worldwide. This has encouraged the team to continue their work on developing another tool which aims to solve the product discovery problem in the digital world. Based on experience, knowledge and deep insights into mobile ecosystem, Appcase is on the right track to revolutionize the application analytics in the mobile industry.

“Last year we spotted a high demand for marketing tools that would go beyond search engines and social media. The number of applications available in the Apple App Store is now over 900.000 and over 1.000.000 in Google Play. Global revenues for mobile apps will hit $23B in 2013. The numbers clearly show that along with mobile devices adoption, app industry is expanding and getting more and more competitive. Building a mobile application is no longer a problem - getting your product findable is. That is the reason why developers need a solution which would make them stay on the surface and help them grow their revenue. By launching Appcase, we wanted to bring our users the same tailored and smooth user-experience for app store optimization, as we did in Positionly,” says Greg Kazulak, the Co-founder and CEO of Positionly & Appcase.

Appcase provides its users with essential insights into rankings, downloads, revenue, reviews and meta-data changes. Introducing this kind of data gives a comprehensive overview of the app’s performance, which is crucial when it comes to planning an effective marketing strategy. What is significant about Appcase is its sheer design and simple, intuitive interface.

Appcase provides data from Apple App Store but in the near future it will also support Google Play and Windows Phone, as well as expand into the new markets. Appcase will be also enriched with new useful features to bring more value to its users and to enhance their efforts in strengthening the app store visibility, making better marketing decisions to multiply their revenue.

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Kinga Hulewicz
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