Inaugural Advanced Audio + Applications Exchange Trade Show and Conference to be Held in Boston in September 2014

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MCCA and Sitarian Corporation launch a dedicated exchange and event for audio developers, musicians + audio pros, and audio technology + music manufacturers.

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Audio developers, musicians + audio pros and audio technology (hardware and software) + instrument manufacturers now have their own dedicated event exploring the future of advanced audio.

The Massachusetts Convention Center Authority (MCCA) and Sitarian™ Corporation today announced the launch of the Advanced Audio + Applications Exchange™ (A3E™), an international tradeshow, conference and social network exchange focused on the exploration of new technologies that are transforming the music industry and the creative processes of musicians and audio professionals.

The inaugural event will take place September 23 + 24, 2014, at the Hynes Convention Center in Boston. It is the first tradeshow to be run in a strategic partnership between the MCCA - as part of the Authority’s efforts to develop new products and services, and Sitarian Corporation, deep with expertise in incubating and launching tradeshows and conferences.

A3E will be a premier event uniquely focused on and dedicated to bringing together for the first time three sectors that are being transformed by the emergence and evolution of new apps and technologies for music and audio; musicians and audio professionals; audio app developers; and the manufacturers of next generation music and audio instruments, tools, technology/hardware and related applications.

The two-day A3E event will feature dozens of participating companies, vendors of cutting-edge apps, software, hardware, instruments and audio products that are radically changing digital studios in how they produce and perform music and audio content. This inclusive event is focused on creating a new exchange between these three facets of audio technology and music creation that is unlike any event of its kind.

A3E aims to create greater strategic synergy between the code and apps being developed, the art and content being created, and the instruments, tools and hardware being manufactured for this highly specialized profession. Dedicated to an exchange of ideas, the conference will encourage attendees to delve into topical issues, explore the exhibits, discuss new product development, as well as foster the creation of emerging standards for new music and audio technologies.

A3E will feature three separate conference programs:

  •     A3E Audio Developers Conference™ - geared towards software engineers, software programmers, quality assurance personnel, software architects, and project managers.
  •     A3E P2 Conference™: Production + Performance - designed for professional musicians, record producers, film composers, television composers, musical directors, sound designers, mastering engineers, recording engineers, audio-visual mixers, professional songwriters, web/audio integrators/designers, video game composers, DJs, and re-mixers.
  •     A3E Product, Market + Business Strategies Summit™ - created for product managers, marketing managers, business development strategists, channel strategists – the people responsible for advancing and monetizing the radical changes that are evolving within the music and audio marketplaces.

The three A3E conference programs will be complimented by four Mastermind Keynote presentations, and A3E will offer all attendees over 40 company briefings, product workshops and training sessions presented by leaders and innovators of next generation audio products and services.

A3E will also offer advanced betas, new product testing and downloads. The conference will also foster the creation of new technology through a hands-on "Bring Your Own Device (BYOD) and Bring Your Own Studio (BYOS)" professional environment – a true exchange of working ideas and creative collaboration opportunities. Musicians and audio professionals will not only be able to install an app, they will be able to learn about the technology in real time as well as provide valuable insights to the developers and manufacturers.

For more information, please go to


About The Massachusetts Convention Center Authority

The Massachusetts Convention Center Authority owns and oversees the operations of the Boston Convention & Exhibition Center, the John B. Hynes Veterans Memorial Convention Center, the MassMutual Center in Springfield, MA and the Boston Common Parking Garage. The BCEC and Hynes have earned a rare gold standard from the International Association of Congress Centres (AIPC), making Boston only the fourth city in North America and the 12th worldwide to have been awarded this top standard, the highest certification level a convention facility can achieve under strict AIPC guidelines.

In 2012, the MCCA hosted 245 events at the BCEC and Hynes with 654,119 attendees, generating 561,279 hotel room nights and $656 million in economic impact. The MCCA is currently in the midst of its Top 5 campaign to launch Boston into the top five convention destinations in North America. For more information, go to

About Sitarian

Using vision and creativity applied to the world around us, Sitarian looks to create, as well as help others to create, new ideas and to innovate products and services. Sitarian's emphasis and focus on creating and launching trade shows and conferences allows all facets of vision and creativity to be exercised. Events represent a great opportunity to create a nucleus of subject expertise, vendors, attendees, buyers and sellers and associations gathered in one place to delve into important topics and business issues. For more information please visit .

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